Do Soaring World Cup Ratings Mark A Foothold For Soccer In U.S.?
June 17, 2014
Less than a week into the World Cup, television ratings for the tournament are soaring in the U.S., where the opening games have attracted record audiences. Could this be an indication that the sport is finally gaining traction in the U.S.? Brian Steinberg, the senior TV editor at Variety, offers his take.
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