Are We Genetically Inclined To Be Materialistic? | WAMU 88.5 - American University Radio
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Are We Genetically Inclined To Be Materialistic?

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People tend to hate to lose stuff they already own. This trait, known as the endowment effect, is likely handed down to us by evolution, since it is visible cross-culturally as well as in non-human primates. However, new research suggests certain cultures place a brake on this evolutionary trait, whereas capitalistic societies put it on steroids.
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