That Clever Trick Of Getting You To Click | WAMU 88.5 - American University Radio
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That Clever Trick Of Getting You To Click

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Is getting you to click a crime, even if the clever headline doesn't really reflect the content? Steve Hind believes that traditional media companies should take note from sites that use clever headlines to lure in readers. Host Arun Rath speaks with him about his op-ed in The Guardian, in defense of clickbaiting.
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