ABC's Live Streaming Aimed At Keeping Cable Cords Intact | WAMU 88.5 - American University Radio
Filed Under:

ABC's Live Streaming Aimed At Keeping Cable Cords Intact

Play associated audio

There's another way television is moving online. Starting Tuesday, ABC will let viewers in New York and Philadelphia watch their local stations over the Internet. But this is not a way to cut your cable bill.

NPR's Dan Bobkoff discusses the change with All Things Considered co-host Audie Cornish.


Interview Highlights

On what's new here

"Starting Tuesday afternoon, if you live in the New York City or Philadelphia markets, you'll be able to fire up a free app called Watch ABC and stream your local station as if you were watching it on TV. The app will be available for the Apple iPhone and iPad as well as the Kindle Fire. Or you'll be able to watch at abc.com.

"ABC and other networks have long allowed you to watch their prime-time shows online after they air on TV, but ABC is the first broadcast over-the-air network to let you watch their live feed — including local news, daytime talk shows and prime-time dramas.

"Over the next few months, it will expand to cities like Los Angeles, San Francisco and Chicago. Eventually, ABC expects most of its affiliates will be onboard."

On why ABC is doing this

"Many people are starting to wonder if cable is worth keeping, and they're thinking of cutting the cord and going online only since they can get content from Netflix, Amazon and other places. Live streaming is a way the broadcast industry is trying to cement the system they've had in place for a long time, even as more people are watching TV and video online. So, they're going where the viewers are going, but they're scared that people are going to cancel their cable subscriptions."

On keeping the connection to cable

"What they've done here is they've forced you to log in to this app using your cable company's username and password, so they know you're a subscriber. Even if you're in the office or you're out of your home, they know who you are and that you pay for cable each month.

"You could set up an antenna and get ABC over the air for free. But most Americans watch all the broadcast channels through cable. And cable's become a very important revenue stream for the local affiliates at ABC, CBS and NBC, which over the past few years have been demanding fees, per customer, from the cable companies.

"When you pay your cable bill, you might actually be paying $1 per network, according to the media research firm SNL Kagan. For these local stations that have a big decline in advertising revenue, that's become a very important source of revenue. And by locking you into cable, they're trying to maintain that."

On what users will see when they log in Tuesday

"If you're in New York or Philadelphia, you'll be able to pull up this app on your smartphone or your tablet and you can hit the "Live" button and see more or less what you see on your TV from your local ABC affiliate. The biggest difference will be the ads — ABC says it has built in the ability to serve targeted ads. So they know who you are, they know what you like and, at least theoretically, you could get different ads than your friends eventually."

On whether competitors will follow ABC in offering live streaming

"You can already watch a number of cable channels this way, including ESPN and CNN. But some of ABC's broadcast competitors are also expected to follow suit. There's some speculation around CBS, which has already invested in an online streaming company and that could help CBS launch something similar down the line."

Copyright 2013 NPR. To see more, visit http://www.npr.org/.

NPR

For Wintry Weather, An Especially Cold And Snowy Tale

This week we celebrated not only Christmas, but also the solstice — the shortest day of the year. In honor of this wintry weather, author Edward Carey recommends his favorite winter fairy tale.
NPR

Nutmeg Spice Has A Secret Story That Isn't So Nice

Nutmeg is a feel-good holiday spice. But it once caused serious bloodshed and may have even been a reason the Dutch were willing to part with Manhattan in the 1600s.
WAMU 88.5

Special Prosecutors Should Handle Civilian Shootings By Police, Holmes Norton Says

Norton says mayors and governors could stem anger over civilian shootings by police by appointing special prosecutors to handle them.
NPR

2014 Hashtags: #MuslimApologies Grew Out Of Both Anger And Whimsy

Maha Hilal helped launch #MuslimApologies partly as a rebuttal to the more earnest hashtag, #NotInOurName. She tells Audie Cornish how it reflects a divisive conversation in the Muslim community.

Leave a Comment

Help keep the conversation civil. Please refer to our Terms of Use and Code of Conduct before posting your comments.