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More Shoppers Gravitate Toward 'Brand Stories'

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This week we are exploring the evolution of the American shopping experience. In the second installment in this series, Audie Cornish explores the influence of the Internet on the brick-and-mortar retail world. Maxwell Gillingham-Ryan, founder of the design website Apartment Therapy, says that as shoppers move online, the physical store has morphed into more of a showroom for products that are later purchased on the Web, and a place to tell a brand's "story."
NPR

For Carl Phillips, Poetry Is Experience Transformed — Not Transcribed

Phillips' new collection is both raw and refined, drawing on intimate experience while shunning autobiography. "I become uncomfortable when people make an equation between author and poem," he says.
NPR

#NPRreads: Middle East Air Quality, Lead Poisoning, And Jell-O

Around the newsroom and around the world, here's what we're reading this week.
NPR

Donald Trump In 9 Quotes And 200 Seconds

Trump took his act on the road to Tennessee, where he thrilled a conservative audience with an off-the-cuff routine that bordered on stand-up comedy.
NPR

No More Standing By The Spigot: Messaging App Alerts Water Availability

A startup in India — where an aging, ad hoc system limits water availability — is using text messages to let people know when their faucets should work, so they don't waste hours awaiting the deluge.

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