Mystery On Fifth Avenue: A Constant Line Outside Abercrombie & Fitch | WAMU 88.5 - American University Radio
Filed Under:

    Mystery On Fifth Avenue: A Constant Line Outside Abercrombie & Fitch

    Play associated audio

    Every day I walk down Fifth Avenue on my way to work. I pass glittering holiday store windows, the Salvation Army ringing its bells and the sparkling tree at Rockefeller Center.

    But for months I've noticed a mystery: Only one store has huge lines outside before it opens: Abercrombie & Fitch.

    Perhaps 90 people stand on line every day before opening, rain or shine. It's been going on for years and not just during this season.

    It didn't make sense; you can find the store in almost any mall. So one day, I began asking people on the line where they were from: not one was from the United States.

    They were from Hungary, England, Ireland, Israel, Switzerland, France, you name it. And they hadn't come because of the male models in the store — nude from the waist up — although a woman from the U.K. laughed and said, "of course it helps!"

    I finally did some research. It turns out, the company has spent millions on a huge marketing campaign in Europe — but there are only a few stores there. So the New York store has become a beacon for every foreign tourist.

    Who knew? Mystery solved.

    (Margot Adler is a national desk correspondent based in New York.)

    Copyright 2012 National Public Radio. To see more, visit http://www.npr.org/.

    WAMU 88.5

    Capital Fringe Fest's 'Bethesda' Hits Close To Home

    The annual Capital Fringe Festival, which aims to bring new energy and artists to the D.C. area performing arts community, is back. This year's program includes one play that hits close to home.
    NPR

    Economists Say Inflation Is Tame; Consumers Aren't Buying It

    On paper, inflation has been low this year. But consumers buying food or fuel may disagree. Prices for beef, eggs, fresh fruit and many other foods are much higher than overall inflation.
    NPR

    Administration Officials Defend Funding Request To Stem Border Crisis

    President Obama has asked for $3.7 billion to deal with the southern border crisis. There are predictions the number of unaccompanied children entering the U.S. could reach 90,000 by October.
    NPR

    NSA Implementing Fix To Prevent Snowden-Like Security Breach

    A year after Edward Snowden's digital heist, the NSA's chief technology officer says steps have been taken to stop future incidents. But he says there's no way for the NSA to be entirely secure.

    Leave a Comment

    Help keep the conversation civil. Please refer to our Terms of Use and Code of Conduct before posting your comments.