Watch Our Fake Presidential Candidate's First Real Ad | WAMU 88.5 - American University Radio

Watch Our Fake Presidential Candidate's First Real Ad

Play associated audio

The story so far: A panel of economists from across the political spectrum came up with a presidential platform they could all support. It was a platform that would doom any real candidate. So we created a fake one.

We tested out one of our key ideas — eliminating the mortgage-interest tax deduction — on a focus group. They hated it.

"Three quarters of your mortgage goes to interest, so if they eliminated that deduction it would be like you were throwing your money out the window every month," someone said.

But getting rid of the deduction would make homes cheaper, the moderator said.

"If housing prices go down lower, this is going to be very dangerous," someone else said.

Not to worry: With the help of Alex Tornero of the Strategy Group for Media we drafted an ad that they promised would help sell the idea.

We showed our focus group the ad, and they liked it. It didn't really convince them. But for a minute, we had them.

We also showed the ad to our panel of economists. They talked about what the fake candidate should have said in the ad. The economists make good points, but their points would never fit into a 30-second ad.

Copyright 2012 National Public Radio. To see more, visit http://www.npr.org/.

NPR

'Getting On' Star Niecy Nash: 'I Never Wanted To Be Funny'

Nash says it took her a long time to see her comedic side as a gift, but she finally embraced it. Now her role as Nurse Didi in the HBO comedy series has opened the door to more serious opportunities.
WAMU 88.5

Hops Coming Home: Loudoun County To Add Hop Production Facility

The first commercial-scale hop production and processing facility in the region is being planned out in Loudoun County, further adding to the region's burgeoning beer business.

NPR

Families Feel Sidelined As U.S. Reviews Hostage Policy

The White House is reviewing how it handles hostage crises following the brutal murders of Americans abroad, but families of hostages say they're often left out of the conversation.
NPR

Marine Corps Finds It Tough To Shut Down Sexist Facebook Groups

Female Marines are being humiliated and generally degraded by their peers on Facebook. The groups' pages are frequently shut down, but return within days due to a dedicated following.

Leave a Comment

Help keep the conversation civil. Please refer to our Terms of Use and Code of Conduct before posting your comments.