Red Bull's Brand As Powerful As Its Beverage | WAMU 88.5 - American University Radio
Filed Under:

Red Bull's Brand As Powerful As Its Beverage

Play associated audio
Sunday's stratosphere skydive by Felix Baumgartner was a record-breaking success for the daredevil jumper and a marketing triumph for Red Bull Energy Drink, which sponsored the event. The company's pioneering marketing strategies have propelled it to global success. Melissa Block talks with business writer Duff McDonald, who has profiled the Austrian company and its founder.
NPR

Trevor Noah Will Replace Jon Stewart As Host Of 'The Daily Show'

Comedy Central President Michele Ganeless says that Trevor Noah "has a huge international following and is poised to explode here in America."
NPR

Cheez Whiz Helped Spread Processed Foods. Will It Be Squeezed Out?

Turns out, the history of Kraft's dull-orange cheese spread says a lot about the processed food industry — and where it might be headed as Kraft and Heinz merge.
WAMU 88.5

Will McAuliffe Make Good On Campaign Promises In Virginia?

Virginia lawmakers will be back in session next month, and the governor will try once again to deliver on the campaign promises that were central to his campaign.

NPR

App That Aims To Make Books 'Squeaky Clean' Draws Ire From Edited Writers

Clean Reader — an app designed to find, block and replace profanity in books — has drawn considerable criticism from authors. This week, makers of the app announced they would no longer sell e-books.

Leave a Comment

Help keep the conversation civil. Please refer to our Terms of Use and Code of Conduct before posting your comments.