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Red Bull's Brand As Powerful As Its Beverage

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Sunday's stratosphere skydive by Felix Baumgartner was a record-breaking success for the daredevil jumper and a marketing triumph for Red Bull Energy Drink, which sponsored the event. The company's pioneering marketing strategies have propelled it to global success. Melissa Block talks with business writer Duff McDonald, who has profiled the Austrian company and its founder.

From Trembling Teacher To Seasoned Mentor: How Tim Gunn Made It Work

Gunn, the mentor to young designers on Project Runway, has been a teacher and educator for decades. But he spent his childhood "absolutely hating, hating, hating, hating school," he says.

How Do We Get To Love At 'First Bite'?

It's the season of food, and British food writer Bee Wilson has a book on how our food tastes are formed. NPR's Scott Simon speaks with her about her new book, "First Bite: How We Learn to Eat."

Osceola At The 50-Yard Line

The Seminole Tribe of Florida works with Florida State University to ensure it that its football team accurately presents Seminole traditions and imagery.

Payoffs For Prediction: Could Markets Help Identify Terrorism Risk?

In a terror prediction market, people would bet real money on the likelihood of attacks. NPR's Scott Simon speaks with Stephen Carter about whether such a market could predict — and deter — attacks.

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