Vimeo's Virtual Tip Jar Invites Viewers To Chip In | WAMU 88.5 - American University Radio

Vimeo's Virtual Tip Jar Invites Viewers To Chip In

Play associated audio

From teenagers strumming guitars in their bedrooms to big studio executives in Hollywood, there are a lot of people trying to figure out how to make money from online videos. The video-sharing site Vimeo has just added to their site a feature with a time-tested history in the real world — a virtual tip jar.

Electric-bass player Brian Compton has been a musician for 20 years. He plays with a three-piece band on a San Francisco street corner and hopes for tips from afternoon commuters. He estimates that less than 1 percent of passersby actually leave a tip.

Vimeo CEO Kerry Trainor says that if Compton took a video of this performance and posted it online, he might do better. "There's a lot more people on Vimeo than there are on your average street," Trainor says.

Now, if someone watches a video on Vimeo and likes it, there's a button that functions like a tip jar. Hit the button and you can pay anywhere from $0.99 to $500 if you like the video. This is hardly the first time people have tried to solicit tips online, but Trainor says people are more open to it now. Just look at Kickstarter, a popular crowd fundraising website where users can contribute to creative projects.

"That relationship of directly connecting and supporting ... a creator is something that we really feel has just caught a lot of steam on the Internet," Trainor says.

The much larger video site YouTube lets artists make money by running ads along with their work — YouTube has more than 800 million unique visitors a month compared with Vimeo's 17 million. But Vimeo has a different vibe than YouTube — from it's very beginning it was geared more toward professionals.

Back on the street in San Francisco, musician Brian Compton is skeptical about the virtual tip jar. "You're not connecting to the customers," he says. "You're going through some Web designer and some corporate whatever to get them to get to you — whether it's a penny or a dollar."

Also, Vimeo takes a 15-percent cut of your tips.

Still, for video artists who don't have the option of playing on the street, Vimeo's virtual tip jar may provide an opportunity to make some money online.

Copyright 2012 National Public Radio. To see more, visit http://www.npr.org/.

NPR

Mia Wasikowska On The Sounds Of Camels And The Lure Of Travel

Melissa Block talks with actress Mia Wasikowska about her new film, Tracks, which follows a woman on a long journey with only camels and a dog for company.
NPR

Giving Chickens Bacteria ... To Keep Them Antibiotic-Free

What does it take to get chickens off antibiotics? According to Perdue Farms, an added dose of the "good bacteria" known as probiotics can help crowd out the harmful microbes that make a chicken sick.
NPR

Why Did Congress Kick The Can On Funding Islamic State Mission?

The president got approval for his plan to train and equip Syrian opposition fighters, but lawmakers didn't approve funds to pay for it or the broader air campaign.
NPR

Some Tech Firms Capitalize On Privacy

Steve Henn of NPR's Planet Money team profiles some entrepreneurs who are working on a novel business model to start up a new tech company. It's pay for service. What a concept.

Leave a Comment

Help keep the conversation civil. Please refer to our Terms of Use and Code of Conduct before posting your comments.