McGovern Campaign Marked Beginning Of Direct Mail | WAMU 88.5 - American University Radio
Filed Under:

McGovern Campaign Marked Beginning Of Direct Mail

Play associated audio
All this week, we're looking at the political tools presidential campaigns bring out in election years. Today, Audie Cornish speaks with two pioneers of direct mail. Morris Dees was the force behind the direct mail efforts of Senator George McGovern's campaign in 1971-1972. The campaign brought in millions thanks to hundreds of thousands of small donors reached through direct mail. We also hear from Richard Viguerie, who has been nicknamed a "funding father" of the conservative movement. He was a pioneer of the donor list, which is considered gold to campaigns today.
NPR

What Are The Secrets of Centenarians?

To find the path to long life and health, Dan Buettner studies the world's "Blue Zones," communities whose elders live longer than anyone else on the planet.
NPR

Census Reveals Universe Of Marine Microbes At Bottom Of The Food Chain

The ocean's tiniest inhabitants — including bacteria, plankton, krill — are food for most everything that swims or floats. Now, scientists have completed a count of this vast and diverse hidden world.
NPR

Irish Voters Decide Whether To Legalize Same-Sex Marriage

Polls show the "yes" vote is stronger in the conservative, predominately Catholic country. But public opinion surveys could be masking a "shy no vote," observers say.
NPR

Mechanical Turk Workers: Secret Cogs In The Internet Marketplace

There are hundreds of thousands of people doing stuff to your Internet experience that you may think is the work of an algorithm. They're working from home doing tiny tasks computers can't quite do.

Leave a Comment

Help keep the conversation civil. Please refer to our Terms of Use and Code of Conduct before posting your comments.