Filed Under:

McGovern Campaign Marked Beginning Of Direct Mail

Play associated audio
All this week, we're looking at the political tools presidential campaigns bring out in election years. Today, Audie Cornish speaks with two pioneers of direct mail. Morris Dees was the force behind the direct mail efforts of Senator George McGovern's campaign in 1971-1972. The campaign brought in millions thanks to hundreds of thousands of small donors reached through direct mail. We also hear from Richard Viguerie, who has been nicknamed a "funding father" of the conservative movement. He was a pioneer of the donor list, which is considered gold to campaigns today.

'Tis The Season For Coming Attractions: What To Watch For At The Multiplex

NPR film critic Bob Mondello offers a selective preview of the likely blockbusters and Oscar contenders that Hollywood has in store for the end of the year.

A Tale Of Dread And Duck Breasts: One Chef's Nightmare, Retold

On a day dedicated to massive meals, it's good to recall some kitchen disasters — the embarrassing stories in every cook's life. Mexican chef Pati Jinich recounts one such disaster and her recovery.

Reconsidering The Pilgrims, Piety And America's Founding Principles

Conservatives who want to emphasize America's Christian roots embrace the story of the Pilgrims and the Mayflower Compact. But some historians say their role in the country's founding is overstated.

From Takeout To Breakups: Apps Can Deliver Anything, For A Price

Convenience is at an all-time premium — and a lot of smartphone apps promise to make many of the things we do every day easier. In a time-crunch or sheer laziness, how far will the apps take us?

Leave a Comment

Help keep the conversation civil. Please refer to our Terms of Use and Code of Conduct before posting your comments.