Santigold: Playing Around With A Top 40 Sound | WAMU 88.5 - American University Radio
Filed Under:

Santigold: Playing Around With A Top 40 Sound

Play associated audio

For the last decade, Santi White has worn many hats in the music industry: talent scout, songwriter for hire, producer. But ever since the release of her debut album four years ago, the singer known as Santigold has enjoyed the spotlight as an artist.

White says her time spent in other areas of the music industry helped her form her own sound.

"I think that the pop writing that I've done gives me a really solid structure," White says. "Also, the sensibility of making a hook that really is going to be something that's going to stay in your head, something that's accessible. But in my own music, within that structure, I really play around."

Santigold's music has pop leanings, but it doesn't exactly fit into current conventions for Top 40 radio; she's even been called a "pop icon in waiting." This poses a challenge for the singer, who says that expanding the pop canon is a priority in her music.

"I think it's a really strange time for music right now, because I feel like the lane has become so narrow for what we consider pop music, and what's playable on the radio and Top 40," White says. "I'm hoping to knock down the walls and broaden the lane a little bit more for music that's pop music at the heart of it. Because it's a lot more work and there are a lot less avenues, and you have to find creative ways to get your music heard."

Copyright 2012 National Public Radio. To see more, visit http://www.npr.org/.

NPR

If Robots 'Speak,' Will We Listen? Novel Imagines A Future Changed By AI

As artificial intelligence alters human connection, Louisa Hall's characters wrestle with whether machines can truly feel. Some "feel they have to stand up for a robot's right to exist," Hall says.
NPR

Aphrodisiacs Can Spark Sexual Imagination, But Probably Not Libido

Going on a picnic with someone special? Make sure to pack watermelon, a food that lore says is an aphrodisiac. No food is actually scientifically linked to desire, but here's how some got that rep.
NPR

A Reopened Embassy In Havana Could Be A Boon For U.S. Businesses

When the U.S. reopens its embassy in Havana, it will increase its staff. That should mean more help for American businesses hoping to gain a foothold on the Communist island.
NPR

In A Twist, Tech Companies Are Outsourcing Computer Work To ... Humans

A new trend is sweeping the tech world: hiring real people. NPR's Arun Rath talks to Wired reporter Julia Greenberg about why tech giants are learning to trust human instinct instead of algorithms.

Leave a Comment

Help keep the conversation civil. Please refer to our Terms of Use and Code of Conduct before posting your comments.