Santigold: Playing Around With A Top 40 Sound | WAMU 88.5 - American University Radio
Filed Under:

Santigold: Playing Around With A Top 40 Sound

Play associated audio

For the last decade, Santi White has worn many hats in the music industry: talent scout, songwriter for hire, producer. But ever since the release of her debut album four years ago, the singer known as Santigold has enjoyed the spotlight as an artist.

White says her time spent in other areas of the music industry helped her form her own sound.

"I think that the pop writing that I've done gives me a really solid structure," White says. "Also, the sensibility of making a hook that really is going to be something that's going to stay in your head, something that's accessible. But in my own music, within that structure, I really play around."

Santigold's music has pop leanings, but it doesn't exactly fit into current conventions for Top 40 radio; she's even been called a "pop icon in waiting." This poses a challenge for the singer, who says that expanding the pop canon is a priority in her music.

"I think it's a really strange time for music right now, because I feel like the lane has become so narrow for what we consider pop music, and what's playable on the radio and Top 40," White says. "I'm hoping to knock down the walls and broaden the lane a little bit more for music that's pop music at the heart of it. Because it's a lot more work and there are a lot less avenues, and you have to find creative ways to get your music heard."

Copyright 2012 National Public Radio. To see more, visit http://www.npr.org/.

NPR

Buzz Bissinger: With Caitlyn Jenner, 'You Feel A Connection'

NPR's Melissa Block interviews Buzz Bissinger about his profile of Caitlyn Jenner in Vanity Fair and her gender transition. She is formerly known as Bruce, an Olympic gold medalist in the decathlon.
NPR

Grass Gourmands: A Herbivore Food Mystery On The African Savanna

A new study sheds light on a longstanding ecological question: How do so many species like impalas and elephants co-exist when they're all feeding on the same limited foods?
NPR

Pro-Warren Group Disbands, As Senator Splits Again With Obama

A group pushing Elizabeth Warren to run for president moves on and "declares victory" in advancing her positions. But Warren is already on to new fights.
NPR

A Taxi App Aims To Build Trust Where Crime Is High

In Nairobi, people don't like getting into cabs driven by strangers. They prefer to call drivers they know or who their friends recommend. A new app assigns drivers a trust score based on social ties.

Leave a Comment

Help keep the conversation civil. Please refer to our Terms of Use and Code of Conduct before posting your comments.