Callin' Oates: The Hotline You Don't Need (But Might Call Anyway) | WAMU 88.5 - American University Radio

Callin' Oates: The Hotline You Don't Need (But Might Call Anyway)

Play associated audio

Is it pure whimsy that makes something like "Callin' Oates" appealing?

If you pick up your phone and call 719-26-OATES — at least as of this writing — you'll get a computerized woman's voice telling you what numbers to press to hear one of four Hall & Oates songs.

The question, of course, is ... why?

In the age of Spotify, iTunes, YouTube, why would you pick up your phone to listen to a tinny rendition of "Private Eyes," like you're on hold with customer service? It's hard to imagine why this would be an appealing way to listen to anything, unless you were trapped at the bottom of a well. And you had access to a phone. And despite being trapped at the bottom of a well, your biggest priority was listening to "Private Eyes." Let's agree that valuing this hotline for its sheer utility requires a fairly elaborate scenario to be devised.

So obviously, it's not the music. It's the idea. It's the idea that if you pick up your phone and dial a number, a robot lady plays Hall & Oates music on command. People like making things happen and the weirder, the better. It's a Jack-In-The-Box for adults (and semi-adults). You press the button and something happens that you don't need to happen at all. A recent Wired article about a game called Cow Clicker might be instructive: the makers of that game managed to make a success out of what was originally meant to be a satire of social media trifles — it involved clicking on a cow for the pure sake of clicking on a cow.

As the hotline's developer told the Atlantic Wire, Callin' Oates started as a demonstration project for his communications job at Twilio, a company that ... basically makes applications that do things like this, although presumably, it can make ones that are somewhat more utilitarian. The guy created it, he got it retweeted by a New York Times tech columnist, and there you go. Presumably, Callin' Oates doesn't have an extraordinarily long shelf life (though it does have its own Twitter account), since there's only so much time you can spend on the phone listening to "Rich Girl."

Copyright 2011 National Public Radio. To see more, visit http://www.npr.org/.

NPR

'Team America' Is Benched: Won't Return To Theaters, Reports Say

One day after some U.S. theaters vowed to screen Team America: World Police in the place of The Interview, whose release was canceled, word has emerged that Team America has also been pulled.
NPR

What The Change In U.S.-Cuba Relations Might Mean For Food

The decision to normalize relations is driving all kinds of speculation about American food companies opening up shop in Cuba. But analysts say: Don't expect to see McDonald's there anytime soon.
NPR

Two Of Colorado's Neighbors Sue State Over Marijuana Law

Nebraska and Oklahoma have filed a lawsuit against Colorado with the U.S. Supreme Court, saying that its law legalizing marijuana isn't constitutional.
NPR

North Korea Has Invested Heavily In Cyberattacks

American officials have concluded that North Korea was behind the hack of Sony Pictures Company. Melissa Block talks to James Lewis of the Center for Strategic and International Studies.

Leave a Comment

Help keep the conversation civil. Please refer to our Terms of Use and Code of Conduct before posting your comments.