Amid Recruiting Crisis, Military Turns To Branding

Play associated audio
In the mid 2000s, as casualty counts grew for U.S. military operations in Iraq and Afghanistan, the armed forces faced a recruiting crisis. So, taking a page from the private sector, the military turned to branding as a solution to their image problem — to make the Army, Navy, Air Force and Marine Corps seem accessible and cool. Everything from Marine Corps hot sauce to Army paint ball guns hit the shelves. And Washington Post reporter Christian Davenport tells Robert Siegel the U.S. military is now doing a booming business.
WAMU 88.5

Auction Of Artifacts In Paris Stirs Protest At American Indian Museum In D.C.

"It's almost like seeing one of our own tribal members being auctioned off," says a member of California's Hoopa tribe who denounced the auction during an event at the National Museum of the American Indian.

NPR

We Don't Know How Many Workers Are Injured At Slaughterhouses. Here's Why

Injuries in the meat industry are likely to be under-reported, a new GAO report finds. Workers may be sent back to the line without seeing a doctor, or may not report out of fear of losing their jobs.
WAMU 88.5

Power Plant Fight In Prince George's County

A predominantly African American community in rural Prince George's County recently filed a federal civil rights complaint in response to plans to build a third power plant in one town, and fifth in the region.

NPR

Reports Peg Tech Billionaire As Funder Of Hulk Hogan's Case Against Gawker

Silicon Valley entrepreneur Peter Thiel is said to be bankrolling the ex-wrestler's lawsuit. Gawker is appealing a jury verdict that awarded Hogan $140 million over the 2012 publication of a sex tape.

Leave a Comment

Help keep the conversation civil. Please refer to our Terms of Use and Code of Conduct before posting your comments.