Amid Recruiting Crisis, Military Turns To Branding

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In the mid 2000s, as casualty counts grew for U.S. military operations in Iraq and Afghanistan, the armed forces faced a recruiting crisis. So, taking a page from the private sector, the military turned to branding as a solution to their image problem — to make the Army, Navy, Air Force and Marine Corps seem accessible and cool. Everything from Marine Corps hot sauce to Army paint ball guns hit the shelves. And Washington Post reporter Christian Davenport tells Robert Siegel the U.S. military is now doing a booming business.
NPR

More On Nate Parker And 'Birth Of A Nation': Join Our Twitter Chat, 2PM EST

On this week's podcast, we dug into rape allegations filed 17 years ago against the highly lauded black actor and director. Join Gene Demby and the Code Switch team to continue the conversation.
NPR

Ramen Noodles Are Now The Prison Currency Of Choice

Ramen will buy anything from smuggled fruit to laundry services from fellow inmates, a study at one prison finds. It's not just that ramen is tasty: Prisoners say they're not getting enough food.
WAMU 88.5

Friday News Roundup - International

Italy searches for survivors after a devastating earthquake. Turkey escalates its role in the fight against ISIS. And Colombia and the FARC rebels sign a peace treaty ending a half-century-long guerrilla war. A panel of journalists joins guest host Derek McGinty for analysis of the week's top international news stories.

NPR

After Losing Steam In Smartphones, Chinese Firm Turns To Smart Rice Cookers

One of China's most valuable tech startups, smartphone maker Xiaomi, is getting into networked appliances, in a bid to innovate its way out of trouble, as its core business falls flat.

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