Amid Recruiting Crisis, Military Turns To Branding

Play associated audio
In the mid 2000s, as casualty counts grew for U.S. military operations in Iraq and Afghanistan, the armed forces faced a recruiting crisis. So, taking a page from the private sector, the military turned to branding as a solution to their image problem — to make the Army, Navy, Air Force and Marine Corps seem accessible and cool. Everything from Marine Corps hot sauce to Army paint ball guns hit the shelves. And Washington Post reporter Christian Davenport tells Robert Siegel the U.S. military is now doing a booming business.

From 'Unproud' To 'Hombre,' Election 2016 Is Testing Our Vocabulary

Merriam-Webster noticed the number of unique words coming out of this campaign, and has been using Twitter to report the most searchable words. Lexicographer Peter Sokolowski talks to Rachel Martin.

A History Of Election Cake And Why Bakers Want To #MakeAmericaCakeAgain

Bakers Susannah Gebhart and Maia Surdam are reviving election cake: a boozy, dense fruitcake that was a way for women to participate in the democratic process before they had the right to vote.

Republican And Trump Critic Ana Navarro Speaks On Election

Ana Navarro has become a standard bearer for Republican women repudiating Donald Trump. NPR's Rachel Martin speaks with the GOP strategist about her view of the election, which is only 16 days away.

The Next Generation Of Local, Low-Power FM Stations Expands In Urban Areas

The next wave of low power FM stations is coming on the air. Initially restricted to rural areas because of interference concerns, nearly 2,000 new stations have been approved — many in urban areas.

Leave a Comment

Help keep the conversation civil. Please refer to our Terms of Use and Code of Conduct before posting your comments.