Amid Recruiting Crisis, Military Turns To Branding

Play associated audio
In the mid 2000s, as casualty counts grew for U.S. military operations in Iraq and Afghanistan, the armed forces faced a recruiting crisis. So, taking a page from the private sector, the military turned to branding as a solution to their image problem — to make the Army, Navy, Air Force and Marine Corps seem accessible and cool. Everything from Marine Corps hot sauce to Army paint ball guns hit the shelves. And Washington Post reporter Christian Davenport tells Robert Siegel the U.S. military is now doing a booming business.
WAMU 88.5

It Takes A Nation: Art For Social Justice At The Katzen Arts Center

As the Minister of Culture for the Black Panther Party, graphic artist Emory Douglas created striking visual images for the movement's publications and posters.

NPR

How Arnold Palmer Hit A Hole-In-One With His Signature Drink

As we mourn the golf great, we acknowledge another contribution he made to our culture: the tasty and refreshing iced tea and lemonade beverage that carries his name.
WAMU 88.5

It Takes A Nation: Art For Social Justice At The Katzen Arts Center

As the Minister of Culture for the Black Panther Party, graphic artist Emory Douglas created striking visual images for the movement's publications and posters.

NPR

Live Fact Check: Trump And Clinton Debate For The First Time

NPR reporters and editors are live annotating Monday night's debate. Read the latest fact check, analysis and context here.

Leave a Comment

Help keep the conversation civil. Please refer to our Terms of Use and Code of Conduct before posting your comments.