Amid Recruiting Crisis, Military Turns To Branding | WAMU 88.5 - American University Radio

Amid Recruiting Crisis, Military Turns To Branding

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In the mid 2000s, as casualty counts grew for U.S. military operations in Iraq and Afghanistan, the armed forces faced a recruiting crisis. So, taking a page from the private sector, the military turned to branding as a solution to their image problem — to make the Army, Navy, Air Force and Marine Corps seem accessible and cool. Everything from Marine Corps hot sauce to Army paint ball guns hit the shelves. And Washington Post reporter Christian Davenport tells Robert Siegel the U.S. military is now doing a booming business.
NPR

Tea, Tao and Tourists: China's Mount Hua Is Three-Part Harmony

One of China's five sacred mountains, Mount Hua is a lotus-shaped range of peaks and hub of Taoism. It has many harrowing paths to well-being — and to tea.
NPR

Tea, Tao and Tourists: China's Mount Hua Is Three-Part Harmony

One of China's five sacred mountains, Mount Hua is a lotus-shaped range of peaks and hub of Taoism. It has many harrowing paths to well-being — and to tea.
NPR

A Timeline Of Hillary Clinton's Evolution On Trade

The presidential hopeful has had trouble being consistent on trade. Labor unions are important in Democratic politics, but her work as secretary of state is putting her in a bind on trade.
NPR

What Can #NOLASCHOOLS Teach Us?

Michel Martin is hosting a conversation about education in New Orleans, ten years after Hurricane Katrina sparked a transformation of public schools there. Add your voice at #NOLASCHOOLS.

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