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Netflix Says It Will Raise New Customer Subscription Rates

Netflix, buoyed by its foray into original productions such as the political drama House of Cards, said Monday it has added 2.25 million new customers and plans to raise its new-subscriptions rate by $1 or $2 a month.

The video streaming service reported first quarter earnings of $53 million, or 86 cents a share. Its share price surged by 6 percent following the announcement of earnings that compared with $2.7 million in the same period a year ago.

Chief Executive Reed Hastings said Netflix had improved its selection of television shows and movies and, with higher revenue from the raising the price of new subscriptions, "we will be able to license much more content and deliver it in very high quality video," he said on a webcast, according to Reuters.

In a quarterly letter to shareholders, Netflix said it plans to impose "a one or two dollar increase, depending on the country, later this quarter for new members only."

In recent years, Netflix has ventured into producing original series to attract new subscriptions, with the acclaimed House of Cards, starring Kevin Spacey, and Orange is the New Black among them.

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NPR

Remembering Robert Swanson, Advertising's 'King Of Jingles'

Robert Swanson revolutionized American advertising and wrote some of the most memorable ad jingles of the 1950s and '60s for products ranging from Campbell's Soup to Pall Mall cigarettes. He died at 95 July 17 at his home in Phoenix, Ariz.
NPR

More Than Just Saying 'Cheese,' Hundreds Sit Test To Become Official Experts

The American Cheese Society will begin proctoring its next Certified Cheese Professional Exam in Des Moines, Iowa, on Wednesday, during the group's annual conference.
WAMU 88.5

Democratic National Convention Day Two: Uniting The Party

An update on day two of the Democratic convention: Bill Clinton takes the stage and ongoing efforts by party leaders to build unity.

WAMU 88.5

How To Help Teens And Children Fight 'Tech Addiction'

Many parents and therapists say obsessive internet use is a very real problem for some teens and children. But the term “internet addiction” is controversial and not officially recognized as a disorder. How to help kids who compulsively use computers and mobile technology.

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