NPR : News

Filed Under:

You Could Be A 'New Republican' If You Agree With This Ad

A new video ad you can see online (or this Sunday on the Fox News Channel) features Gov. Bobby Jindal of Louisiana and former Florida Gov. Jeb Bush describing what constitutes a "New Republican."

"If you believe that every parent ought to be able to choose their child's school and that the economy should be driven from the bottom up and not the top down from Washington, then you're a New Republican," Bush says.

Says Jindal: "If you don't think the Republican Party should be the party of big government, big business or big anything, then you're thinking like a New Republican."

Actually, Bush and Jindal's descriptions of what New Republicans believe map precisely onto the existing Republican Party.

But Alex Castellanos, the longtime Republican political consultant behind the rebranding effort, tells It's All Politics the goal is to provide a more affirmative message to change the view many voters have of Republicans as "the party of no."

"Right now the Republican Party is not something that a lot of people see themselves as a part of, or something that they would be very proud to join. A lot of folks see the Republican Party as a very negative force, that Republicans only think their principles are good for saying no and telling people what they can't do.

"Edmund Burke once said that conservatives should have a gift for re-expressing their principles to fit the times. And so that's what we're trying to do. ... The Democrats are trying to build their party on demography. We're trying to build our party on ideas. And that, I think, is the function of NewRepublican.org."

Besides Fox News Channel, the ad will be seen Sunday in the Washington, D.C., market during the morning political news shows. And there'll be more ads to come with other Republican leaders, Castellanos says.

"Not only that, but we're going to be weighing in on campaigns on behalf of candidates and helping them express an optimistic vision. ... We're going to continue to help write some new sheet music for the Republican orchestra."

The risk for Castellanos and others pushing the New Republican effort is that it may come to be seen less as new orchestral sheet music and, switching metaphors, more like putting old wine in new bottles.

Copyright 2014 NPR. To see more, visit http://www.npr.org/.

NPR

'End Of The Tour': An Unauthorized 'Anti-Biopic' Of David Foster Wallace

Instead of telling the author's life story, the film (which the Wallace estate does not approve of) focuses on five days in 1996 during the publicity tour for Infinite Jest.
NPR

Humans Aren't The Only Ones To Go Ape Over Diets: Chimps Detox, Too

A group of Ugandan chimps has found a great way to boost their mineral intake and neutralize bitter compounds in their diet: by eating clay.
WAMU 88.5

The Politics Hour - July 31, 2015

Join us for our weekly review of the politics, policies, and personalities of the District of Columbia, Maryland and Virginia.

NPR

In Michigan, A Testing Ground For A Future Of Driverless Cars

Automakers and researchers are using a 32-acre fake city at the University of Michigan to simulate a real-world environment for autonomous vehicles. How will such cars affect urban planning?

Leave a Comment

Help keep the conversation civil. Please refer to our Terms of Use and Code of Conduct before posting your comments.