Weekly Un-Innovation: There's Nothing To See Here | WAMU 88.5 - American University Radio

NPR : News

Weekly Un-Innovation: There's Nothing To See Here

In our Weekly Innovation series, we pick an interesting idea, design or product that you may not know about yet. Do you have an innovation to share? Use our form.

Normally we cover high-tech innovations in the form of gadgets that are supposed to make your life easier. But today, we're writing about ... Nothing.

Pim de Graaff, a copywriter from Amsterdam, created this handmade black wooden box called Nothing to remind us that we already have enough stuff. It's the anti-iPhone. It's the gift to end all gifts.

It's the most innovative un-innovation there is.

De Graaff came upon the idea one night when he couldn't sleep, which may explain why the product is "kind of weird and abstract" (his words). He was tired of sitting behind a computer all day, which is what he does as a copywriter. He wanted to make Something with his hands.

He came up with a design, a 5-inch-tall wooden block, matte black with rounded edges. It almost mimics an iPhone — the ultimate "something" du jour.

"I wanted it to be big enough to have a certain impact and small enough to still be nothing," he says.

In the two months since, de Graaff says he's sold 150 Nothings for 30 euros (about $40) apiece. And yes, he sees the irony in selling a thing that essentially tells people that they shouldn't buy more things. After all, if they don't want to buy anything, they could just buy nothing instead of Nothing.

But de Graaff says the item is supposed to be provoking. For some people, it's a reminder of their abundance in life — from physical gadgets to friends. Others just like the design. And almost everyone has some kind of strong reaction.

"The people who love it really love it," he says, but "it definitely also has haters. I really enjoy it, not because people are hating it, but because of the discussion that exists."

This might seem like a great Valentine's Day gift, but de Graaff doesn't recommend it. His girlfriend wouldn't appreciate getting Nothing for Valentine's Day, he says — although he doesn't have to make that choice, because she already has one.

Copyright 2014 NPR. To see more, visit http://www.npr.org/.

WAMU 88.5

Art Beat With Lauren Landau, Sept. 18

You can attend an annual Latin American film festival or see a new play about strength, war and family.

NPR

From Coffee To Chicory To Beer, 'Bitter' Flavor Can Be Addictive

If you don't think you like bitter foods, try them again. Jennifer McLagan, the author of Bitter: A Taste of the World's Most Dangerous Flavor, is on a mission to change hearts and minds.
NPR

Ukrainian President Thanks Congress For Supporting Freedom

Petro Poroshenko called Russia's annexation of Crimea a "cynical act of treachery." He is in the U.S. meeting with President Obama and others to lobby for increased aid to fight insurgents.
NPR

Apple: iOS 8 Prevents Cooperation With Police Unlocking Requests

In the rollout of its new mobile operating system, Apple says it has made it technically impossible for the company to unlock phone data, even in response to a law enforcement warrant.

Leave a Comment

Help keep the conversation civil. Please refer to our Terms of Use and Code of Conduct before posting your comments.