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To Keep Your Attention, Airline Safety Videos Up Their Game

There is little to enjoy about plane travel in America anymore, but if you have flown Delta Airlines anytime in the last year, you've probably already encountered its delightfully subversive airline safety video. It's your standard "seat-doubles-as-a-flotation-device" information, but with all sorts of fun visual gags mixed in. When I first saw it, it not only put a grin on my face, but it also kept my attention all the way through, as I waited for the next cheeky joke. Check it out.

Now, Virgin America is taking the safety video challenge. "We thought, what better way to shake things up than to re-imagine the safety video through the language of music and dance?" Virgin America writes on its site. Here it is:

Adweek has these details on the makers of the video:

"There's a 'robot rap,' a gyrating nun and countless back-breaking dance moves, all filmed by Step Up 2: The Streets director Jon M. Chu (who also did this recent Microsoft Surface ad) and choreographed by frequent Chu collaborators Jamal Sims and Christopher Scott."

For its part, Delta has updated its in-flight safety message for the holidays. Enjoy.

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Lisa Lucas Takes The Reins At The National Book Foundation

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The Shocking Truth About America's Ethanol Law: It Doesn't Matter (For Now)

Ted Cruz doesn't like the law that requires the use of ethanol in gasoline. So what would happen if it was abolished? The surprising answer: not much, probably.
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Don't Forget About Ted Cruz

The Texas senator has largely been out of the headlines after his third-place showing in New Hampshire. But that was not a bad finish for him, and now the calendar is shaping up better for him.
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Do You Like Me? Swiping Leads To Spike In Online Dating For Young Adults

A study by the Pew Research Center finds the use of online dating sites has mushroomed in the past few years, particularly among 18- to 24-year-olds.

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