Terry McAuliffe is leading Virginia Attorney General Ken Cuccinelli in the latest polls.
The race for Virginia governor has become hot and heavy in the final weeks with a new set of allegations and counter accusations.
The music is creepy. The pictures are creepier. And the narrative of Republican gubernatorial candidate Ken Cuccinnelli's latest television ad are gripping.
"Terry McAuliffe invested in an insurance scam that preyed on dying people," says one ad.
Yes, it's October and it's not just Halloween season. It's the hottest point of the race for governor. The latest back and forth has to do with Democratic candidate Terry McAuliffe's investment in the venture of a Rhode Island estate planner who was later accused of defrauding terminally ill patients.
McAuliffe did not disclose the investment, although University of Mary Washington professor Stephen Farnsworth says it's unlikely to change the direction of the campaign.
"If Virginians don't have scandal fatigue by now, they are not paying attention," Farnsworth says. "Something has to be really big at this point to make all that much of a difference in terms of the trajectory of the campaign."
In other words, with Election day less than three weeks away, this is probably too little, too late to change the dynamics of the race.