The line outside the Apple store in Georgetown started forming on Thursday evening.
It's new, it's shiny, it comes in red and yellow and many other colors—yes, it's the new iPhone 5C, and it goes on sale this morning along with the new iPhone 5S at Apple stored across the region.
Hundreds of people have already lined up outside D.C.'s only Apple outlet in Georgetown, including Michael, who put in some time to be first in line.
"I've been here since 6:30 p.m., so roughly 14 hours," he says. "I'm going to buy the iPhone 5S."
The $200 phone recognizes fingerprints, a new security feature. The iPhone 5C, on the other hand, is an iPhone 5 in a new colorful case and for a lower price: the phones start at $99.
Apple stores will start dishing out the iPhones at 8 a.m.