An 'Ig Nobel' For Proving 'Beer Goggles' Work Both Ways | WAMU 88.5 - American University Radio

NPR : News

An 'Ig Nobel' For Proving 'Beer Goggles' Work Both Ways

Researchers who came to the conclusion that "beer goggles" make you think you're better looking are among this year's winners of the "Ig Nobel" awards.

The Igs "celebrate the unusual, honor the imaginative and spur people's interest in science, medicine, and technology."

The international team that's been awarded the Ig Nobel's psychology prize produced a wonderfully named study in 2012: "Beauty Is In The Eye Of The Beer Holder."

One of those honorees, Ohio State University professor of communication and psychology professor Brad Bushman, tells the BBC he's happy to have been awarded an Ig:

"People have long observed that drunk people think others are more attractive but ours is the first study to find that drinking makes people think they are more attractive themselves," Bushman said. "If you become drunk and think you are really attractive it might influence your thoughts and behavior towards others. It illustrates that in human memory, the link between alcohol and attractiveness is pretty strong."

This year's other Igs include:

-- Peace Prize. To "Alexander Lukashenko, president of Belarus, for making it illegal to applaud in public, AND to the Belarus State Police, for arresting a one-armed man for applauding."

-- Biology and Astronomy. To an international team of researchers that discovered "when dung beetles get lost, they can navigate their way home by looking at the Milky Way."

-- Probability Prize. To a team that made "two related discoveries: First, that the longer a cow has been lying down, the more likely that cow will soon stand up; and Second, that once a cow stands up, you cannot easily predict how soon that cow will lie down again."

The Igs are awarded by an outfit called Improbable Research, a Cambridge, Mass.-based group that recognizes "achievements that make people laugh, and then make them think." It boasts that "our editorial board consists of fifty-odd eminent scientists, doctors, etc. from around the world, including several Nobel Prize winners and a convicted felon."

Several Nobel laureates were among the presenters at Thursday night's awards ceremony.

Copyright 2013 NPR. To see more, visit http://www.npr.org/.

NPR

In This Test Kitchen, The Secret To A Great Cookbook Is Try, Try Again

Yotam Ottolenghi and his partner have a thriving food empire that includes wildly successful cookbooks. We go inside their London test kitchen as recipes are put through their paces.
NPR

Bugs: Not What's For Dinner — Until They're Tastier, Maybe

A U.K. researcher says the environmental argument for eating bugs isn't working on its own. She says chefs and policymakers must "make insect dishes appeal as food, not just a way to save the planet."
NPR

Fact Check: 3 Questions Answered About Bill Clinton's LLC

Does Bill Clinton have a secret corporation that he is using to hide money? Is it intended to pay a lower tax rate? Or is it something else entirely?
NPR

Questions Remain About How To Use Data From License Plate Scanners

The scanners are standard equipment for police, but what's not settled is what happens to all the data collected. That data can link people to certain addresses and flag unusual activity.

Leave a Comment

Help keep the conversation civil. Please refer to our Terms of Use and Code of Conduct before posting your comments.