NPR : News

Filed Under:

Yah-New! Did Yahoo Hit The Mark With Its Logo Change?

Compare Yahoo's new logo, introduced Thursday, to what was there before.

According to CEO Marissa Mayer, "we knew we wanted a logo that reflected Yahoo — whimsical, yet sophisticated. Modern and fresh, with a nod to our history. Having a human touch, personal. Proud."

On her Tumblr page, Mayer goes on at length about how:

-- "We didn't want to have any straight lines in the logo. Straight lines don't exist in the human form and are extremely rare in nature, so the human touch in the logo is that all the lines and forms all have at least a slight curve.

-- "We preferred letters that had thicker and thinner strokes — conveying the subjective and editorial nature of some of what we do.

-- "Serifs were a big part of our old logo. It felt wrong to give them up altogether so we went for a sans serif font with 'scallops' on the ends of the letters.

-- "Our existing logo felt like the iconic Yahoo yodel. We wanted to preserve that and do something playful with the OO's.

-- "We wanted there to be a mathematical consistency to the logo, really pulling it together into one coherent mark."

The exclamation point also dances a bit on loading and reloading.

PCWorld thinks the logo is "a little bit sleeker" than its predecessor. Also, while "not a dramatic departure, it represents Yahoo's latest effort to add some shine to a brand that has lost its luster."

The new design came after "30 days of typographic teases," as the San Jose Mercury News notes, and set off the "expected opinion storm in social media. As is often the case, the haters moved the fastest."

We are not art experts by any stretch of the imagination. So we'll throw out a question to give the Two-Way crowd a chance to critique Yahoo's change.

Copyright 2013 NPR. To see more, visit http://www.npr.org/.

NPR

MTV's Rewinding The '90s With A New Channel

The '90s are back! Pokémon has taken over the world again. A Clinton is running for president. And now, MTV is reviving '90s favorites like Beavis and Butt-head on a new channel, MTV Classic.
NPR

Cookie Dough Blues: How E. Coli Is Sneaking Into Our Forbidden Snack

Most people know not to eat raw cookie dough. But now it's serious: 46 people have now been sickened with E. coli-tainted flour. Here's how contamination might be occurring.
WAMU 88.5

The Politics Hour – LIVE from Slim's Diner!

This special edition of the Politics Hour is coming to you live from Slim's Diner from Petworth in Northwest D.C.

NPR

Writing Data Onto Single Atoms, Scientists Store The Longest Text Yet

With atomic memory technology, little patterns of atoms can be arranged to represent English characters, fitting the content of more than a billion books onto the surface of a stamp.

Leave a Comment

Help keep the conversation civil. Please refer to our Terms of Use and Code of Conduct before posting your comments.