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Virginia Trash Hauler Promotes Recycling In Innovative Ways

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Clever marketing and a rewards program has increased recycling for one Virginia trash hauler.
Arlington County
Clever marketing and a rewards program has increased recycling for one Virginia trash hauler.

About half of all Americans recycle on a daily basis, but one Virginia trash hauler has found away to boost that number using advanced technology and clever marketing.

Tidewater Fiber Corporation (TFC) picks up trash from more than 400,000 homes in eastern Virginia. In the early days, just 30 percent of its customers recycled, but today more than 70 percent do, and the company is so proud that it made a video of its operation.

The video explains how trash of all kinds is dumped on the tipping floor, then carried by conveyor belts to be separated using magnets, blowers and an optical scanner.  This single-stream process spares customers the effort of separating their own trash.

Project manager Amelia Baker says the company also set-up a rewards program.

"If a resident is participating in recycling perks with an online account, they'll get points that log into their account, and then they can trade those points in for rewards or discounts from local businesses," Baker says.

And TFC personalized the process with a special mailing that introduced customers to the woman who picked up their trash,

WAMU 88.5

The Music And Legacy Of Motown

Motown founder Berry Gordy and director Charles Randolph-Wright of “Motown the Musical" join Diane for a conversation about the history of Detroit's famous sound.

WAMU 88.5

Will Montgomery County Go "Bottoms Up" On Liquor Laws?

Since Prohibition, Montgomery County has held the purse strings on liquor sales, meaning the county sells every drink from beer to bourbon to local bars and restaurants. But local business owners are pushing back from this system, claiming it lacks efficiency and leaves customers waiting. County officials say they are holding out for alternatives that protect those within the industry. We discuss both sides of the issue today.

WAMU 88.5

Exelon's Chief Strategy Officer On Its Proposed Takeover Of Pepco

Kojo chats with Exelon's chief strategy officer about the company's vision for electric service in the Washington region, and its argument for why its acquisition of Pepco is in the best interest of customers.

WAMU 88.5

Computer Guys And Gal

Another year is coming to a close and the Computer Guys And Gal are here to discuss this year's biggest technology news, including the growth of virtual reality and the "Internet of Things."

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