Virginia Trash Hauler Promotes Recycling In Innovative Ways | WAMU 88.5 - American University Radio

WAMU 88.5 : News

Filed Under:

Virginia Trash Hauler Promotes Recycling In Innovative Ways

Play associated audio
Clever marketing and a rewards program has increased recycling for one Virginia trash hauler.
Arlington County
Clever marketing and a rewards program has increased recycling for one Virginia trash hauler.

About half of all Americans recycle on a daily basis, but one Virginia trash hauler has found away to boost that number using advanced technology and clever marketing.

Tidewater Fiber Corporation (TFC) picks up trash from more than 400,000 homes in eastern Virginia. In the early days, just 30 percent of its customers recycled, but today more than 70 percent do, and the company is so proud that it made a video of its operation.

The video explains how trash of all kinds is dumped on the tipping floor, then carried by conveyor belts to be separated using magnets, blowers and an optical scanner.  This single-stream process spares customers the effort of separating their own trash.

Project manager Amelia Baker says the company also set-up a rewards program.

"If a resident is participating in recycling perks with an online account, they'll get points that log into their account, and then they can trade those points in for rewards or discounts from local businesses," Baker says.

And TFC personalized the process with a special mailing that introduced customers to the woman who picked up their trash,

NPR

WWI Diaries Of Poet Siegfried Sassoon Go Public For First Time

Nearly a dozen notebooks and journals by the author, who fought in the British Army during the war, are being released to coincide with the centenary of the start of the conflict.
NPR

Cheap Eats: Cookbook Shows How To Eat Well On A Food Stamp Budget

A Canadian scholar was unimpressed with the cookbooks available for people on food stamps in the U.S. So she decided to come up with her own set of tips and recipes for eating well on $4 a day.
WAMU 88.5

McDonnell Corruption Trial: Defense Zeroes In On Star Witness' Credibility

Defense attorney William Burck is focusing on inconsistencies in what Jonnie Williams told investigators as well as his stock dealings.
NPR

Simmering Online Debate Shows Emoji Is In The Eye Of The Beholder

A report from a local Philadelphia TV station is re-igniting a debate and getting people all up in arms. (Or should we say, up in hands?)

Leave a Comment

Help keep the conversation civil. Please refer to our Terms of Use and Code of Conduct before posting your comments.