NPR : News

Need A Lift? See Japan's New 'Branomics Bra'

As Japanese Prime Minister Shinzo Abe focuses on boosting his country's bottom line, a lingerie company is hoping to give Japan a different type of lift.

The "Branomics Bra" from Triumph International is a play on Abe's economic policy known as "Abenomics." The company says the garment has a "growth strategy" to help bust Japan's persistent inflation problem, according to Reuters.

The concept bra features three toy arrows and a target shaped pouch, modeled after the prime minister's "three arrows" plan. Business Insider explains Abenomics this way: "The plan ... involves a massive increase in fiscal stimulus through government spending, a massive increase in monetary stimulus through unconventional central bank policy, and a reform program aimed at making structural improvements to the Japanese economy."

Swiss-based Triumph says its creation also has a little something extra up top.

"We put in these pads that boost the bra's cups by 2 percent," Triumph spokeswoman Yoshiko Masuda said, according to UPI. "We hope that as the Japanese economy grows we can also help bust sizes to get bigger."

Abe hopes to bring down Japanese inflation to two percent in two years.

Known for its surprising intimate apparel, Triumph has also produced bras that can be recycled as fuel, the chopstick bra and the husband-hunting bra. But don't look for any of these brassieres – including the Branomics version – in stores. They're not for sale.

Copyright 2013 NPR. To see more, visit http://www.npr.org/.

NPR

How Do You Spot A Nonconformist? You Can Start With Their Internet Browser

According to Adam Grant, a person's preferred browser is one way to tell whether they accept or reject the defaults in their life. His new book is called Originals: How Non-Conformists Move the World.
NPR

Calif. Restaurant Gives Diners Ocean View — Up Close

The Marine Room is a restaurant right on the beach. When the tide is high, waves will literally hit the windows.
NPR

Clinton And Sanders Test New Campaign Tactics Ahead Of New Hampshire

Hillary Clinton is trailing Bernie Sanders in New Hampshire. The way they're campaigning in that state ahead of Tuesday's primary tells you something about how they're positioned in the race.
NPR

Super Bowl 50 Tightens Cybersecurity

This year's Super Bowl will be held in the most technologically advanced stadium in the world. FBI special agent John Lightfoot talks to NPR's Rachel Martin about the threat of cyber attacks.

Leave a Comment

Help keep the conversation civil. Please refer to our Terms of Use and Code of Conduct before posting your comments.