D.C. Uses Zombies To Scare Kids Away From Synthetic Marijuana | WAMU 88.5 - American University Radio

WAMU 88.5 : News

Filed Under:

D.C. Uses Zombies To Scare Kids Away From Synthetic Marijuana

D.C. is warning kids: synthetic marijuana will turn you into a zombie.
D.C. Department of Health
D.C. is warning kids: synthetic marijuana will turn you into a zombie.

In the 1980s, there was your brain, and there was your brain on drugs. Now, it's zombies that are being used to scare kids off of drugs.

Yesterday the D.C. Department of Health launched a new ad campaign aimed at encouraging D.C. teens to avoid synthetic marijuana, a popular drug that is often sold in convenience stores and gas stations as "herbal incense," "spice" or "K2." The campaign uses images of zombies to stress the negative health impacts that the drug can have; one ad shows a zombie and his date ready to go to prom with the tagline, "No One Wants to Take a Zombie to the Prom." The campaign employs various social media tools, including Twitter, Facebook and Instagram.

In late 2012 the D.C. Council voted to classify synthetic marijuana as a Schedule 1 narcotic, increasing penalties for its sale, possession and use. Del. Eleanor Holmes Norton (D-D.C.) hosted town hall discussions on its use, and in December she personally intervened at a gas station in Northeast D.C. that was selling a brand of synthetic marijuana. 

Synthetic marijuana is also illegal in Virginia and Maryland. Still, existing laws can be hard to enforce, as producers can alter the chemical makeup of the synthetic marijuana to avoid penalties.

NPR

Look, Mom, I Finally Made It To Broadway!

NPR's Michel Martin will sit down with a panel of award-winning playwrights to ask about diversity in theater. Follow here or join us on Twitter on Friday at 7 p.m. ET, using #NPRMichel.
NPR

Sweet: Dunkin' Donuts and Krispy Kreme Pump Up Pledge On Palm Oil

Two major doughnut chains have bowed to consumer pressure to better police their palm oil purchases. Environmentalists say it's a win for consumers, trees and animals.
NPR

Congress Quietly Extends The Budget — Past Election Day, Anyway

Since the GOP retook the House, the chamber once brought the country to the brink of a debt default and once shut down the government. But in election years, including this one, there's no such drama.
NPR

Look, Mom, I Finally Made It To Broadway!

NPR's Michel Martin will sit down with a panel of award-winning playwrights to ask about diversity in theater. Follow here or join us on Twitter on Friday at 7 p.m. ET, using #NPRMichel.

Leave a Comment

Help keep the conversation civil. Please refer to our Terms of Use and Code of Conduct before posting your comments.