NPR : News

Filed Under:

$600K For A Cup Of Coffee: Apple's Cook Is A Hit At Auction

The bidding hasn't closed yet, but a charity auction of a cup of coffee shared with Apple CEO Tim Cook has already attracted offers of more than $600,000 — more than 10 times its estimated value of $50,000. Cook is one of several celebrities taking part in the auction, which benefits the Robert F. Kennedy Center for Justice and Human Rights.

The coffee klatch, currently valued at $605,000, will take place at Apple's headquarters in Cupertino, California. And the price may rise even higher — the auction closes on Tuesday, May 14.

According to the auction's terms, the bidder who wins the chance to meet Cook for coffee will have one year to align schedules with the man who was on Time magazine's short list for Person of the Year in 2012. The winner may bring a guest to the meeting, which will last between 30 minutes and one hour.

We do not know what kind of coffee the Apple cafeteria serves. Perhaps they use the famously expensive "poop" coffees, in which the beans are collected after they've passed through the digestive systems of an animal — such as a civet (as we've reported on NPR), or an elephant. There is no word on whether refills are free.

The high price of a one-hour coffee session with Cook made us curious about how that compares to what the Apple CEO makes as an hourly rate. So we embarked on an exercise of (notoriously unreliable, we warn you) journalism math.

In 2012, Cook reportedly received a total compensation of $4.17 million, according to Bloomberg. That means that if he worked 40 hours a week — something that's far from a guarantee, but we need a ballpark figure — Cook made $2,004.81 an hour.

To calculate that figure, we used the widely accepted standard of 2,080 work-hours per year. Which means that if every one of Cook's hours were valued as highly as this coffee chat, he would earn more than $1,258,400,000 — yes, more than $1.25 billion — in a year.

As of Saturday morning, having coffee with Cook is the only experience in the RFK Center auction at the Charity Buzz website that's priced at more than $10,000. Other offerings include a week's stay at a California resort, and a chance to share screen time with actor Chris Hemsworth in a Michael Mann film.

Coffee has been on our minds here at NPR lately — see our stories from Coffee Week.

Copyright 2013 NPR. To see more, visit http://www.npr.org/.

NPR

Comparing Both Conventions As TV: Did Either One Get An Edge?

Now that the national conventions have concluded, NPR TV critic Eric Deggans looks back on both, judging them purely as television programs. Policy aside, did either convention make for compelling TV?
NPR

Salvage Supperclub: A High-End Dinner In A Dumpster To Fight Food Waste

The ingredients — think wilted basil, bruised plums, garbanzo bean water — sound less than appetizing. Whipped together, they're a tasty meal that show how home cooks can use often-tossed foods.
NPR

Kaine Highlights His Catholic Faith On The Trail — But Will It Sway Catholic Voters?

Democratic vice presidential nominee Tim Kaine has put his Jesuit upbringing front and center in the campaign, raising the question: What role will Catholic voters play in the upcoming election?
NPR

Hackers Break Into Another Democratic Party Computer System

The DNC's congressional campaign arm is the latest hacking victim. Investigators say the breach is similar to other recent incidents and that they believe Russia is the likely culprit.

Leave a Comment

Help keep the conversation civil. Please refer to our Terms of Use and Code of Conduct before posting your comments.