HBO: Programming Could Be Sold Directly Through Internet Providers | WAMU 88.5 - American University Radio

NPR : News

Filed Under:

HBO: Programming Could Be Sold Directly Through Internet Providers

HBO CEO Richard Plepler is saying something a lot of the television network's fans have been waiting to hear — that its content could be offered to customers directly through their Internet service providers instead of a cable company.

Right now, HBO must be purchased through a cable provider. Plepler tells Reuters that HBO Go, an online streaming service launched by the network in 2010 (but still only available as an extra to your cable TV) might also be sold through ISPs.

As Business Insider puts it, "HBO, unlike Netflix, relies on cable companies for distribution. It doesn't want to upset its partners by going direct to the consumer."

Customers could pay $50 a month for their broadband Internet and an extra $10 or $15 for HBO to be packaged in with that service, Plepler told the news agency.

"Maybe HBO GO, with our broadband partners, could evolve," Plepler says. "We would have to make the math work."

HBO Go has about 6.5 million registered users, compared with about 29 million for HBO's main service, Reuters says.

Copyright 2013 NPR. To see more, visit http://www.npr.org/.

NPR

Wounded Bull-Runner: 'If You Run Long Enough, You Get Gored'

Bill Hillmann, a writer from Chicago, contributed to the book Fiesta: How to Survive the Bulls of Pamplona. He was gored at this year's running of the bulls in that city, but says he plans to return.
NPR

What If The World Cup Were Awarded For Saving Trees And Drinking Soda?

We thought you'd get a kick out of seeing how the four teams in the final World Cup matches stack up in global health and development.
NPR

What Could $100 Million Buy You — Besides Campaign Ads In Kentucky?

Spending on the Kentucky Senate race might reach $100 million. So what else could that get you in the Bluegrass State? NPR's Tamara Keith finds out when she calls up some local business owners.
NPR

Looking For Free Sperm, Women May Turn To Online Forums

Bypassing commercial sperm banks, thousands are logging on to websites where women can connect with men at no cost. Anecdotes abound, but the scope of the unregulated activity is unclear.

Leave a Comment

Help keep the conversation civil. Please refer to our Terms of Use and Code of Conduct before posting your comments.