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Ocean City Rejects Old Bay Advertising Overture

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Boardwalk trams will remain advertising-free for the time being — at least until they get an offer they like.
Boardwalk trams will remain advertising-free for the time being — at least until they get an offer they like.

Officials in Ocean City, Md., have turned down a sponsorship offer from a company that wants its iconic logo on the side of the resort town's Boardwalk Tram vehicles.

Corporate sponsorships are about as common as people strolling the Ocean City Boardwalk in the summer or covering your bushel of crabs with Old Bay, but when the makers of the iconic seafood spice offered the resort a little more than $14,000 for a one-year contract to wrap the city's eight boardwalk trams with their famous logo, the Ocean City Council snubbed the idea.

Their reasoning: they think they can get more money.

The tram runs 110 days a year along the 2.5 mile long boardwalk, and some council members believe the advertising value is more than what Old Bay proposed, just based on the millions of eyeballs that will see the sponsored trams alone.

As a result, the council will now put out a corporate sponsorship request nationwide.


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