RideOn Ads Urge Pedestrian Safety For Holidays | WAMU 88.5 - American University Radio

WAMU 88.5 : News

Filed Under:

RideOn Ads Urge Pedestrian Safety For Holidays

Play associated audio
The ads feature contest winners Hillary Yeboah and John Parsley, urging pedestrians to make eye contact with drivers before crossing a street.
Matt Bush
The ads feature contest winners Hillary Yeboah and John Parsley, urging pedestrians to make eye contact with drivers before crossing a street.

RideOn buses in Montgomery County will be "looking" at shoppers this holiday season. Like the billboard in the novel The Great Gatsby, certain buses in Montgomery County will feature a pair of eyes watching.  

The exteriors of several buses will be outfitted with the new advertisements, which also warn "Hey You, I'm Looking At You."  The ads ask both pedestrians and drivers to be more aware of each other during the holiday season, a time when pedestrian collisions with cars increase because of crowded shopping areas and parking lots with less daylight.

"Pedestrians assume drivers are distracted," said Richard Bowers, Montgomery County fire chief. "Conversely, drivers assume pedestrians are distracted."

Montgomery County Executive Isiah Leggett echoed the ads' message when the buses were unveiled Tuesday. 

"Pedestrians are urged to establish eye contact with drivers during daylight hours, and be visible to drivers at night by wearing reflective items," he said. "Pedestrians need to make sure they look for vehicles before crossing the street.  Drivers are asked to look out for pedestrians and obey all traffic laws."

The eyes in the ads belong to two Montgomery Blair High School students.  The school helped county officials come up with the ad campaign.

NPR

Diversity Sells — But Hollywood Remains Overwhelmingly White, Male

Women and minorities continue to be under-represented on TV and in film, both behind and in front of the camera, according to a new study — even though diverse films and shows make more money.
NPR

Silly, Saucy, Scary: Photos Show The Many Faces Of Ugly Fruit

Wonky produce can take on absurdly entertaining shapes. But one food activist says learning to love these crazy contours is key to stopping mounds of food waste.
NPR

Is The Battle Won And Done For Those Who Fought For Net Neutrality?

In a 3-2 vote on Feb. 26, the FCC approved new rules, regulating broadband internet as a public utility. NPR's Arun Rath speaks with Mat Honan, San Francisco bureau chief for BuzzFeed News, about the political implications of the vote.
NPR

A Neuroscientist Weighs In: Why Do We Disagree On The Color Of The Dress?

Robert Siegel speaks with Dr. Bevil Conway, a neuroscientist at Wellesley College, about the dress that has the whole Internet asking: What color is it?

Leave a Comment

Help keep the conversation civil. Please refer to our Terms of Use and Code of Conduct before posting your comments.