RideOn Ads Urge Pedestrian Safety For Holidays | WAMU 88.5 - American University Radio

WAMU 88.5 : News

Filed Under:

RideOn Ads Urge Pedestrian Safety For Holidays

Play associated audio
The ads feature contest winners Hillary Yeboah and John Parsley, urging pedestrians to make eye contact with drivers before crossing a street.
Matt Bush
The ads feature contest winners Hillary Yeboah and John Parsley, urging pedestrians to make eye contact with drivers before crossing a street.

RideOn buses in Montgomery County will be "looking" at shoppers this holiday season. Like the billboard in the novel The Great Gatsby, certain buses in Montgomery County will feature a pair of eyes watching.  

The exteriors of several buses will be outfitted with the new advertisements, which also warn "Hey You, I'm Looking At You."  The ads ask both pedestrians and drivers to be more aware of each other during the holiday season, a time when pedestrian collisions with cars increase because of crowded shopping areas and parking lots with less daylight.

"Pedestrians assume drivers are distracted," said Richard Bowers, Montgomery County fire chief. "Conversely, drivers assume pedestrians are distracted."

Montgomery County Executive Isiah Leggett echoed the ads' message when the buses were unveiled Tuesday. 

"Pedestrians are urged to establish eye contact with drivers during daylight hours, and be visible to drivers at night by wearing reflective items," he said. "Pedestrians need to make sure they look for vehicles before crossing the street.  Drivers are asked to look out for pedestrians and obey all traffic laws."

The eyes in the ads belong to two Montgomery Blair High School students.  The school helped county officials come up with the ad campaign.

NPR

These 'True Tales' Add Nuance To The Immigration Discussion

President Obama announced an executive action on immigration this week. For an in-depth look at the issue, author Gustavo Arellano recommends two nonfiction collections about Mexican immigrants.
NPR

Need A New Sweet Potato Recipe For Your Thanksgiving Table? Try Gnocchi

Because some cooks like to mix it up for Thanksgiving, we offer a Found Recipe from our archives: Julia Della Croce's purple sweet potato gnocchi.
NPR

House Panel Finds 'No Intelligence Failure' Before Benghazi Attack

The final report by the House Intelligence Committee concludes the CIA "ensured sufficient security for CIA facilities in Benghazi and ... bravely assisted the State Department" on Sept. 11, 2012.
NPR

Electric Bikes, On A Roll In Europe, Start To Climb In U.S.

Electric bicycles have been popular in Europe for some time. But recently there has been a surge in U.S. sales amid changing perceptions that e-bikes aren't just for the elderly.

Leave a Comment

Help keep the conversation civil. Please refer to our Terms of Use and Code of Conduct before posting your comments.