Ocean City Extends Ad Agency And Rodney The Lifeguard Contract | WAMU 88.5 - American University Radio

WAMU 88.5 : News

Filed Under:

Ocean City Extends Ad Agency And Rodney The Lifeguard Contract

Play associated audio

Rodney the Lifeguard might be known for saving average folks from boredom and taking them to Ocean City for a much-needed vacation, but the mascot needed a bit of rescuing himself this week by the Ocean City Council.

The contract the town had with MGH advertising, the Baltimore based agency who created Rodney several summers ago, is set to expire and there had been much speculation that the majority of the council wanted to cut ties with MGH and the Rodney campaign and go another direction entirely.

But the council seemingly flip-flopped on that idea, responding to a request from the local Tourism Advisory Board to stick with MGH and table their search for a new ad agency and mascot for at least one more year.

The Rodney campaign has been credited with expanding Ocean City's presence and drawing in New York and New Jersey, as well as helping drive record numbers of bookings and traffic to the resort's official website.

NPR

In An Earthquake, History Fuels One Writer's Anxiety

An earthquake in Napa Valley this week brought back old fears for author Gustavo Arellano. In his anxiety he's revisiting the book A Crack in the Edge of the World.
NPR

Real Vanilla Isn't Plain. It Depends On (Dare We Say It) Terroir

There's no such thing as plain vanilla — at least if you're talking about beans from the vanilla orchid. Whether it's from Tahiti or Madagascar, vanilla can be creamy, spicy or even floral.
NPR

Federal Judge Blocks Texas Restriction On Abortion Clinics

Requiring every center that performs abortions to meet all the standards of a surgical center is excessively restrictive, says the federal district court judge who blocked the state rule Friday.
NPR

An App Can Reveal When Withdrawal Tremors Are Real

You probably haven't thought about whether your phone could help diagnose alcohol withdrawal. Well, it can. An app for doctors measures tremors and may help tell if someone's faking it to get drugs.

Leave a Comment

Help keep the conversation civil. Please refer to our Terms of Use and Code of Conduct before posting your comments.