Apple Is 'Extremely Sorry' For Its Much-Maligned Maps, CEO Tim Cook Says | WAMU 88.5 - American University Radio

NPR : News

Filed Under:

Apple Is 'Extremely Sorry' For Its Much-Maligned Maps, CEO Tim Cook Says

How much of a "public relations disaster" has Apple's new mapping software been?

Big enough that the famously proud company has apologized — and suggested that users can turn to arch rival Google Maps instead.

In a message "to our customers" posted this morning, CEO Tim Cook says:

"At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better. ...

"While we're improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app."

NPR's Steve Henn (who we're quoting when we call this maps mess-up a "public relations disaster") talked on Morning Edition earlier this week about some of the mistakes users have been finding in Apple's maps.

"The maps misplaced the Huey P. Long Bridge in New Orleans, they erased Stratford-upon-Avon from the British countryside, and in aerial views of Las Vegas, it appears as if the city may be melting," he said.

And in Palo Alto — the late Apple co-founder Steve Jobs' home town — gadget tracker Carolina Milenesi said Apple Maps led her to a dead end instead of her destination.

Now, as NBC News' GadgetBox blog writes, "one can only imagine how much it pains Cook to suggest that the over 100 million folks who are using iOS 6 at this time should just try a product made by Apple's competitors for a while."

And one can only wonder at how Jobs might have handled the situation. Back in July 2010 at the height of "antennagate" (when users were complaining that their iPhone 4s were dropping calls), Jobs conceded that Apple wasn't perfect. But he was quick to add that "every smartphone has this issue."

Apple's stock has been down a bit this morning. It was off about 1.3 percent at 10:30 a.m. ET.

Copyright 2012 National Public Radio. To see more, visit http://www.npr.org/.

NPR

'Night At The Fiestas' Spins Stories Of Faith And Family

Kirstin Valdez Quade's debut book of short fiction is inspired by her family and its long history in the "romanticized" region of northern New Mexico.
NPR

Not Just Sugary-Sweet, Hard Cider Makes A Comeback

Cider is the fastest-growing alcoholic beverage in the United States. Much of that growth is driven by big industrial producers, but smaller cider-makers are looking for a larger bite of the apple.
NPR

Nigerian President Faces Tough Reelection Campaign

Nigerians head to the polls Saturday to vote for their new president. The incumbent Goodluck Jonathan faces former military leader, Muhammadu Buhari, who says he's tough on security and corruption.
NPR

App That Aims To Make Books 'Squeaky Clean' Draws Ire From Edited Writers

Clean Reader — an app designed to find, block and replace profanity in books — has drawn considerable criticism from authors. This week, makers of the app announced they would no longer sell e-books.

Leave a Comment

Help keep the conversation civil. Please refer to our Terms of Use and Code of Conduct before posting your comments.