Yahoo, Facebook Reportedly In Ad Deal | WAMU 88.5 - American University Radio

NPR : News

Filed Under:

Yahoo, Facebook Reportedly In Ad Deal

Yahoo and Facebook have agreed to re-sheath their patent swords and play nice — at least for now.

The two companies have struck a broad advertising partnership as part of a deal to end a patent dispute, Kara Swisher reports on the technology blog All Things Digital, quoting "sources close to the situation."

According to the blog, the arrangement involves no exchange of money, but instead a deal for joint online advertising sales and cross-licensing of key patents.

Yahoo filed suit against Facebook in March, claiming the social media giant infringed on 10 of its patents dealing with advertising and privacy controls. Yahoo added two other patent infringement complaints later.

All Things Digital reports that the deal could lead to further lucrative advertising agreements between Yahoo and Facebook.

The Yahoo-Facebook deal stands in sharp contrast to the $550 million that Facebook paid to Microsoft to settle a similar dispute.

According to All Things Digital:

"Discussions to settle the lawsuits — negotiated by Yahoo interim CEO Ross Levinsohn and Facebook COO Sheryl Sandberg, among others — began almost as soon as Yahoo's board ousted former CEO Scott Thompson [who had] ... reportedly promised directors that a big financial payoff of many billions of dollars could result from the patent lawsuits against Facebook."

Meanwhile, The Wall Street Journal reports today that Levinsohn is short-listed as a permanent replacement for Thompson, along with Hulu CEO Jason Kilar.

The newspaper said that Yahoo "got to know and was apparently impressed with Kilar over the past year after attempting to buy all of Hulu last year."

UPDATE at 3:50p.m. EST:

Hulu, in an email to reporters, said Kilar isn't going anywhere:

"As has been reported, Jason Kilar has been a focus of the Yahoo CEO search committee. He has graciously declined to be considered," the company said.

Copyright 2012 National Public Radio. To see more, visit http://www.npr.org/.

NPR

Nazi-Era Art Cache Brings Provenance Issues To Swiss Museum

Audie Cornish talks to Jonathan Petropolous, professor of European History at Claremont McKenna College, about the acceptance of Nazi-era art by the Museum of Fine Arts Bern in Switzerland.
NPR

Sandwich Monday: The Thanksgiving Hot Durkey

For this week's Sandwich Monday, we make our own holiday turkey — out of hot dogs.
NPR

Hagel Steps Down After Discord On Syria, Iraq

President Obama announced the defense secretary's resignation Monday morning. Chuck Hagel clashed with White House adviser Susan Rice on Syria policy, and he never made it into Obama's inner circle.
NPR

Half The Battle Over Net Neutrality Is Defining What It Means

President Obama's call for stronger net neutrality rules touched off a round of heated debate. Broadband companies and their allies say the plan is tantamount to "regulating the Internet" and would hurt innovation. But net neutrality advocates say otherwise.

Leave a Comment

Help keep the conversation civil. Please refer to our Terms of Use and Code of Conduct before posting your comments.