Watch McDonald's Make A Supermodel Out Of A Quarter Pounder | WAMU 88.5 - American University Radio

NPR : News

Watch McDonald's Make A Supermodel Out Of A Quarter Pounder

If you think supermodels are the only ones who get gussied up and airbrushed during photo shoots, think again. Food companies use stylist magic that can cost big bucks, too, but mere mortals like us rarely get to see how that magic is made.

In a novel marketing move, McDonald's Canada recently posted a You Tube video of Marketing Director Hope Bagozzi responding to a customer's question about why the famous burgers looks better in front of the lens.

As the British marketing blog The Drum describes it, Bagozzi guides the viewer through the steps of how the marketing firm they've hired is "painstakingly reconstructing a store bought quarter pounder with cheese with surgical precision."

Using the same ingredients as McDonalds does, watch as condiments move forward in the frame, microscopic bun holes are fixed, and the cheese is Photoshopped into an even melt. Of course the process takes hours, rather than minutes, to produce one burger, so it's not likely to be coming to a franchise near you.

The video has racked up over three million hits since it was posted June 19.

For more on meat, why we eat it, and how much it costs, watch this space, search #meatweek on Twitter and listen to Morning Edition all next week.

Copyright 2012 National Public Radio. To see more, visit http://www.npr.org/.

NPR

Scott Simon: 'We Don't Fully Grow Up' Until We Lose Our Parents

"There are some lessons that only grief and responsibility can teach us," says Weekend Edition host Scott Simon. His new memoir, Unforgettable, is about the life and death of his mother.
NPR

The Revival Of Lamb Ham: A Colonial Tradition Renewed

British colonialists brought lamb ham to America, where a sugar-cured, smoked variety became popular. Easier-to-cure pork ham eventually took its place, but now two Virginians are bringing it back.
WAMU 88.5

Streetcar, 'Accountability' Among Key Points Of Bowser Address

D.C.'s new mayor said the H Street streetcar would survive and that "accountability" — from police, politicians and other officials — would be a defining aspect of her administration.

NPR

If Drones Make You Nervous, Think Of Them As Flying Donkeys

In Africa, where there aren't always roads from Point A to Point B, drones could take critical medicines to remote spots. But the airborne vehicles make people uneasy for lots of reasons.

Leave a Comment

Help keep the conversation civil. Please refer to our Terms of Use and Code of Conduct before posting your comments.