Watch McDonald's Make A Supermodel Out Of A Quarter Pounder | WAMU 88.5 - American University Radio

NPR : News

Watch McDonald's Make A Supermodel Out Of A Quarter Pounder

If you think supermodels are the only ones who get gussied up and airbrushed during photo shoots, think again. Food companies use stylist magic that can cost big bucks, too, but mere mortals like us rarely get to see how that magic is made.

In a novel marketing move, McDonald's Canada recently posted a You Tube video of Marketing Director Hope Bagozzi responding to a customer's question about why the famous burgers looks better in front of the lens.

As the British marketing blog The Drum describes it, Bagozzi guides the viewer through the steps of how the marketing firm they've hired is "painstakingly reconstructing a store bought quarter pounder with cheese with surgical precision."

Using the same ingredients as McDonalds does, watch as condiments move forward in the frame, microscopic bun holes are fixed, and the cheese is Photoshopped into an even melt. Of course the process takes hours, rather than minutes, to produce one burger, so it's not likely to be coming to a franchise near you.

The video has racked up over three million hits since it was posted June 19.

For more on meat, why we eat it, and how much it costs, watch this space, search #meatweek on Twitter and listen to Morning Edition all next week.

Copyright 2012 National Public Radio. To see more, visit http://www.npr.org/.

WAMU 88.5

Art Beat With Lauren Landau, Oct. 23

You can see a play and hear music made famous by film.

NPR

Why California's Drought-Stressed Fruit May Be Better For You

Is California's severe drought hurting the nutrient content of fruit? No, preliminary data on pomegranates suggest. The fruit may be smaller, but packed with more antioxidants, tests show.
NPR

Democrat Climate Activist Is Election's Biggest Donor — That We Know Of

Activist Tom Steyer has spent an astonishing $58 million this election cycle. He says he wants leaders in Washington who will take climate change seriously.
NPR

Mark Zuckerberg Shows Off His Mandarin Chinese Skills

The Facebook co-founder and CEO spoke at Tsinghua University in Beijing for about 30 minutes. In Mandarin. His audience liked it.

Leave a Comment

Help keep the conversation civil. Please refer to our Terms of Use and Code of Conduct before posting your comments.