Watch McDonald's Make A Supermodel Out Of A Quarter Pounder | WAMU 88.5 - American University Radio

NPR : News

Watch McDonald's Make A Supermodel Out Of A Quarter Pounder

If you think supermodels are the only ones who get gussied up and airbrushed during photo shoots, think again. Food companies use stylist magic that can cost big bucks, too, but mere mortals like us rarely get to see how that magic is made.

In a novel marketing move, McDonald's Canada recently posted a You Tube video of Marketing Director Hope Bagozzi responding to a customer's question about why the famous burgers looks better in front of the lens.

As the British marketing blog The Drum describes it, Bagozzi guides the viewer through the steps of how the marketing firm they've hired is "painstakingly reconstructing a store bought quarter pounder with cheese with surgical precision."

Using the same ingredients as McDonalds does, watch as condiments move forward in the frame, microscopic bun holes are fixed, and the cheese is Photoshopped into an even melt. Of course the process takes hours, rather than minutes, to produce one burger, so it's not likely to be coming to a franchise near you.

The video has racked up over three million hits since it was posted June 19.

For more on meat, why we eat it, and how much it costs, watch this space, search #meatweek on Twitter and listen to Morning Edition all next week.

Copyright 2012 National Public Radio. To see more, visit http://www.npr.org/.

NPR

No Small Feat: The NBA's Shortest Player Never Gave Up

At 5 foot 3, Muggsy Bogues holds the record as shortest player in NBA history. Criticism of his height started on the basketball courts of the Baltimore projects, and continued well into his career.
NPR

Tracing A Gin-Soaked Trail In London

Around the world, new gin distilleries are popping up like mushrooms after a rain. NPR traces the boom to its historic roots in London, which once had 250 distilleries within the city limits alone.
NPR

Ranting And Throwing Papers: An Angry Candidate Runs For Congress

State Rep. Mike Bost's rants on the Illinois House floor are the stuff viral dreams are made of. Bost says he has good reason to be upset, and wants voters to share his anger.
NPR

Israel's Solar-Powered 'Trees': For Smartphones And Community

The man-made trees are designed to create a public space where people can gather and re-charge a battery — their own and their smartphone's.

Leave a Comment

Help keep the conversation civil. Please refer to our Terms of Use and Code of Conduct before posting your comments.