NPR : News

Watch McDonald's Make A Supermodel Out Of A Quarter Pounder

If you think supermodels are the only ones who get gussied up and airbrushed during photo shoots, think again. Food companies use stylist magic that can cost big bucks, too, but mere mortals like us rarely get to see how that magic is made.

In a novel marketing move, McDonald's Canada recently posted a You Tube video of Marketing Director Hope Bagozzi responding to a customer's question about why the famous burgers looks better in front of the lens.

As the British marketing blog The Drum describes it, Bagozzi guides the viewer through the steps of how the marketing firm they've hired is "painstakingly reconstructing a store bought quarter pounder with cheese with surgical precision."

Using the same ingredients as McDonalds does, watch as condiments move forward in the frame, microscopic bun holes are fixed, and the cheese is Photoshopped into an even melt. Of course the process takes hours, rather than minutes, to produce one burger, so it's not likely to be coming to a franchise near you.

The video has racked up over three million hits since it was posted June 19.

For more on meat, why we eat it, and how much it costs, watch this space, search #meatweek on Twitter and listen to Morning Edition all next week.

Copyright 2012 National Public Radio. To see more, visit http://www.npr.org/.

NPR

Far From 'Infinitesimal': A Mathematical Paradox's Role In History

It seems like a simple question: How many parts can you divide a line into? The troublesome answer was square at the root of two of Europe's greatest social crises.
NPR

Soup to Nuts, Restaurants Smoke It All

While you won't find cigarettes in restaurants anymore, some smoking isn't banned. It's not just meat, either; it's hot to smoke just about anything edible.
WAMU 88.5

Virginia Remains At Odds With Feds On Medicaid Expansion

Lawmakers in Virginia continue to resist the $9.6 billion Medicaid expansion on offer from the federal government as part of the Affordable Care Act.

NPR

Watch For The Blind Lets You Feel Time Passing

A new watch allows the blind to feel time on their wrists. Designer Hyungsoo Kim tells NPR's Wade Goodwyn his watch allows users to tell time accurately without revealing their disabilities.

Leave a Comment

Help keep the conversation civil. Please refer to our Terms of Use and Code of Conduct before posting your comments.