Starbucks Ditches Bug-Based Red Dye In Strawberry Drink | WAMU 88.5 - American University Radio

NPR : News

Filed Under:

Starbucks Ditches Bug-Based Red Dye In Strawberry Drink

For those of you boycotting Starbucks over the red dye made from crushed bugs it's been using, this Strawberries & Crème Frappuccino® is for you.

As we reported last month, vegetarians and others who'd rather not eat insects protested when they found out the the company uses cochineal, the red "juice" a tiny white bug called Dactylopius coccus exudes when crushed, to color certain food and drinks.

Today, Starbucks President Cliff Burrows announced the company would color the coffee chain's goods with a popular, non-controversial vegetable extract instead.

"Our expectation is to be fully transitioned to lycopene, a natural, tomato-based extract, in the strawberry sauce (base) used in our Strawberries & Crème Frappuccino® blended beverage and Strawberry Banana Smoothie," Burrows wrote on the company blog.

It will not look much different and will still meet company taste standards, a spokesman tells The Salt.

Starbucks will also be phasing cochineal out of afternoon delights like Raspberry Swirl Cake, Birthday Cake Pop, Mini Donut with pink icing, and Red Velvet Whoopie Pie by the end of June.

People for the Ethical Treatment of Animals' David Byer, who pushed for the switch, praised Starbucks' announcement. "It will soon be Starbucks Vegan Strawberry Frapps all 'round at PETA headquarters in celebration," he says.

While the red-dyed products likely make up a small portion of the coffee chain's business — the company doesn't publicly break out product-by-product sales, says a Starbucks' spokesman — in the food world, it's all about optics.

"Our commitment to you, our customers, is to serve the highest quality products available. As our customers you expect and deserve better – and we promise to do better," Burrows writes.

Despite the ick factor, cochneal extract is FDA approved and widely seen as a more natural alternative to, say, petroleum-based Red Dye #40 - an argument many pointed out in the comments on our previous post.

But, as they say, the customer is always right. And if the customer doesn't want bugs, Starbucks, for one, is responding.

Copyright 2012 National Public Radio. To see more, visit http://www.npr.org/.

WAMU 88.5

For Anniversary Of President's Death, Ford's Theatre Focuses On Mrs. Lincoln

The very theater where President Lincoln was assassinated 150 years ago is remembering the woman who felt that great loss most accutely — The Widow Lincoln.

NPR

College Life Doesn't Have To Mean Crummy Cuisine, Says Dorm Room Chef

Sick of dining hall pizza, public health student Emily Hu taught herself how to cook — even with no oven. Now she's hoping to inspire her peers to pick up cooking skills and healthier eating habits.
NPR

Democrat Seeks To Authorize Operations Against ISIS

Rep. Adam Schiff of California plans to introduce a bill to allow congressional authorization of military operations against ISIS. NPR's Rachel Martin talks to Rep. Schiff about the new legislation.
NPR

In Sweden, Remote-Control Airport Is A Reality

Sweden is the first country in the world to use new technology to land passenger airplanes remotely. At an airport in a tiny town, flights are guided by operators sitting miles away.

Leave a Comment

Help keep the conversation civil. Please refer to our Terms of Use and Code of Conduct before posting your comments.