Rep. Jim Moran (D-Va.) addressing Obama supporters in a new campaign office in Falls Church.
Virginia's tight primary rules were a disservice to former Massachusetts Gov. Mitt Romney, who claimed victory in the state with little effort. He didn't have to expend many resources or energy because his top rivals didn't make the ballot. That means he didn't have to establish a grassroots network in the state, which puts him behind as the general election revs up.
The Obama campaign is eagerly trying to fill that void. It's opening its thirteenth office in the state today after opening an office in Falls Church on Saturday.
Obama campaign advisor Yohannes Abraham told the crowd they're relying on retail politics this year.
"We really got to kick it up into a new gear," says Abraham. "Study after study has shown this is the most effective way to cut through the noise, and cut through the lies, and cut through the distortions."
Rep. Jim Moran (D-Va.) says northern Virginia will be pivotal in November.
"This is the epicenter because we've got to win Virginia, and if we're going to win Virginia it has to happen here," says Moran.
Romney is still slugging through the primary, but experts say now that former Sen. Rick Santorum bowed out, Romney needs to shift his focus to states like Virginia if he wants to unseat the President.