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Smithsonian Hires National Geographic Executive

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The Smithsonian Institution has hired National Geographic Executive Christopher Liedel to become president of the profit-making arm of the museum complex.

Smithsonian Secretary Wayne Clough named Liedel to the post, which will oversee a media division that includes Smithsonian Magazine and the Smithsonian Channel on cable television, as well as retail businesses such as museum stores, IMAX theaters, food services and travel programs.

Liedel has been with National Geographic for 16 years, most recently as executive vice president and CFO. He assisted with the launch of National Geographic channels and publishing businesses.

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