Goodbye To The King Size: Mars To Downsize Candy Bars In 2013 | WAMU 88.5 - American University Radio

NPR : News

Filed Under:

Goodbye To The King Size: Mars To Downsize Candy Bars In 2013

Ready to say goodbye to a sliver of your Snickers? And how about a slightly slimmer Mars bar? By the end of 2013, chocolate-maker Mars says all of its chocolate bars will be under — or right at — the 250-calorie mark.

The 2-ounce Snickers currently sold in our NPR vending machine has 280 calories, and with the downsize it will lose about 11 percent of its size. The fun-size and the king-size bars currently range from 70 to 540 calories, which means the new 250-calorie limit spells the end of the king-size bar.

The company tells The Salt it will be replaced with bags of two or four smaller bars. The idea is to "enable sharing or saving a portion for later," according to a Mars spokesperson.

With all the fixation on our civilization's expanding waistlines, it's not that there are bad foods, just big foods. That means you won't be seeing lower-calorie chocolate or caramel — just less of it.

And the company says it wants to be an industry leader, helping its customers enjoy "responsible snacking." It sort of reminds me of beer manufacturers' campaigns for responsible drinking.

The candy-maker says that it's not clear what size or shape the change to the regular bar will take. In other words, it could get skinnier and keep its length, or go shorter and stay a little thicker. But, the spokesperson says, "we will always preserve the great taste that consumers love."

And not all its candies will be forced to downsize. Other favorites such as the Twix bar and M&M's already fall within the 250-calorie limit.

What do you think? Will you miss those 30 calories and the king size bars, or not?

Copyright 2012 National Public Radio. To see more, visit http://www.npr.org/.

NPR

A Poet Parses The Legacy Of War In 'My Life As A Foreign Country'

When award-winning poet Brian Turner served in the Army, he was following a long family tradition. His new memoir traces that history — and imagines the perspectives of the people shooting back.
NPR

Syrup Induces Pumpkin-Spiced Fever Dreams

Hugh Merwin, an editor at Grub Street, bought a 63-ounce jug of pumpkin spice syrup and put it in just about everything he ate for four days. As he tells NPR's Scott Simon, it did not go well.
NPR

Man Caught At White House Is An Army Veteran

Omar J. Gonzales, the 42-year-old man who the Secret Service says ran onto the White House grounds and entered a door Friday night, is an Army veteran who served in Iraq.
NPR

Drivers, Passengers Say Uber App Doesn't Always Yield Best Routes

People love Uber, but they often complain the Uber app's built-in navigation doesn't give its drivers the best directions. The company says the app helps drivers and passengers travel efficiently.

Leave a Comment

Help keep the conversation civil. Please refer to our Terms of Use and Code of Conduct before posting your comments.