The TV Battle in Mich.: Santorum's True Conservative Vs. Romney's Native Son | WAMU 88.5 - American University Radio

NPR : News

The TV Battle in Mich.: Santorum's True Conservative Vs. Romney's Native Son

Both Rick Santorum and Mitt Romney have new ads up in Michigan as they try to shape their images for voters with the state's primary approaching in two weeks.

Their approaches are strikingly different. Santorum's two ads are meant to cast him as the true conservative in the contest for the Republican presidential nomination.

In an ad called "Very, Very Best Chance," Santorum makes the case that not only is he an authentic conservative but that he's the most electable GOP candidate vis a vis President Obama. Against a backdrop of images of Santorum on the campaign trail and with his family, the ad starts:

"Who has the best chance to beat Obama? Rick Santorum.

"A full-spectrum conservative, Rick Santorum is rock solid on values issues..

A "full-spectrum" conservative kind of makes Santorum sound like an antibiotic.

Romney's ad, on the other hand, is more personal nostalgia, intended to reinforce his Michigan roots for voters.

His ad, called "Growing Up," also aims at leveling Romney with average voters by showing him driving a car around what appears to be Detroit or its suburbs. If Romney had been sitting in the backseat instead while someone else drove, that presumably might have reminded voters a little too much of Richie Rich.

"I grew up in Michigan. It was exciting to be here. I remember going to the Detroit auto show with my dad. That was a big deal..."

But Romney's spot is also a front-runner's ad. You would never know from his ad that he's having trouble nailing down the support of many voters in the Republican Party's base.

Instead, Romney goes from sharing snippets of his childhood memories of Michigan to bashing President Obama's economic stewardship.

But he ends with: "I want to make Michigan stronger and better. Michigan's been my home, and this is personal."

Copyright 2012 National Public Radio. To see more, visit http://www.npr.org/.

WAMU 88.5

Key Civil War Generals The Subject Of New Smithsonian Exhibit

A new exhibit at the Smithsonian's National Portrait Gallery focuses on Civil War generals Ulysses S. Grant and Robert E. Lee.
NPR

Is Foster Farms A Food Safety Pioneer Or A Persistent Offender?

The California chicken producer has been dogged by food safety problems at its plants for months. But Foster Farms may also now be one of the country's cleanest, safest sources of chicken products.
NPR

Congress Has The Ability To Fix Immigration Crisis, Obama Says

His remarks in Dallas followed a meeting with faith leaders and local officials, including Gov. Rick Perry, to discuss the large number of unaccompanied minors at the border.
NPR

What Burritos And Sandwiches Can Teach Us About Innovation

Is a burrito a sandwich? The answer may sound simple to you ... but the question gets at the very heart of a tension that's existed for ages.

Leave a Comment

Help keep the conversation civil. Please refer to our Terms of Use and Code of Conduct before posting your comments.