New D.C. Ad Campaign Encourages School Attendance | WAMU 88.5 - American University Radio

WAMU 88.5 : News

Filed Under:

New D.C. Ad Campaign Encourages School Attendance

Play associated audio
The new "The More You Learn, The More You Earn" campaign is part of an effort to encourage kids to show up to class.
Kavitha Cardoza
The new "The More You Learn, The More You Earn" campaign is part of an effort to encourage kids to show up to class.

D.C. is beginning a citywide ad campaign aimed at increasing school attendance. The campaign's theme, "The More You Learn, the More You Earn," features posters of five D.C. students urging other teenagers to attend school.

Rebeca Lara is a senior at Cardozo High School.  She wants to be a mechanical engineer.

"You know without education we can't be successful in life," says Lara. "And you know we all want money so come to school."

Deputy Mayor for Education De'Shawn Wright says the ad campaign is part of a larger effort that includes working individually with students who have racked up the most absences and partnering with the courts. He says his office is also making sure areas around Metro stations are well lit and have a police presence so students feel safe coming to school.

"Certainly an ad campaign alone cannot move the bar, but as part of a concentrated effort we believe all these efforts will culminate into an improvement," says Lara.

Citywide Wright says 40 percent of the city's ninth graders have more than two weeks of unexcused absences. Freshman year is also when most students in the District drop out. Research shows students who miss school are more likely to drop out.

NPR

Ann Meara, Half Of Husband-Wife Comedy Team, Dies At 85

Ann Meara died Saturday in New York. She had a long varied career in show business and was one half of the 1960s comedy duo, Stiller and Meara. She was marred to Jerry Stiller. Her son is Ben Stiller.
NPR

How Dangerous Is Powdered Alcohol?

Last month, the U.S. Alcohol and Tobacco Tax and Trade Bureau approved a powdered alcohol product, making both parents and lawmakers nervous. Some states have already banned powdered alcohol. NPR's Arun Rath speaks with Brent Roth of Wired, who made his own powdered concoction and put it to the test.
NPR

Obama Administration Forced To Defend Strategy Against ISIS In Iraq

On this Memorial Day, the Obama administration finds itself defending its foreign policy strategy in Iraq where the self-proclaimed Islamic State, also known as ISIS, has captured the city of Ramadi.
NPR

For Aspiring Artists, Social Media Can Get Fans Too Close For Comfort

The power of social media is that aspiring artists can essentially invite fans into their living rooms, but fans can sometimes overstay their welcome.

Leave a Comment

Help keep the conversation civil. Please refer to our Terms of Use and Code of Conduct before posting your comments.