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Arlington Company Taps Social Media For Sustainability

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Scott Robinson: http://www.flickr.com/photos/clearlyambiguous/17313010/

In the quest for sustainability, software company Opower in Arlington, Va. hopes keeping up with the Joneses will keep down energy use. In a partnership with the Natural Resource Defense Council and local utilities, Opower will launch a Facebook app this winter .

The hope is that the app will help people understand their energy consumption. The company sends out detailed direct mailings full of colorful graphs and playful icons, but having an online presence will make consumers think more about their energy use.

"When you show people how they compare with their neighbors, it gives them for the first time an idea of whether they have an addressable savings opportunity," says CEO Dan Yates. He says people are especially influenced by their community.

And as peoples' social networks move online, Yates says the the company is moving there right along with them.

"We’re able now, through a partnership with Facebook, to connect people with their friends and start to make this stuff a little more fun," he says.

NPR

How Art Transformed A Remote Japanese Island

The population of Naoshima has fallen to 3,000. But this year, its art will attract 800,000 tourists from around the world. "The level of our sophistication has gone up considerably," says a resident.
NPR

After Italy Quakes, Food World Delivers Support To Home Of Famous Pasta Dish

Amatrice was set to host the 50th celebration of pasta all'Amatriciana famously made there, but this week's earthquake devastated the town. NPR's Scott Simon speaks with food blogger Jeremy Cherfas.
NPR

In A Change Of Tone, Trump Reaches Out To Black And Hispanic Voters

In an effort to reach out to minority voters, Trump met with a group of Black and Hispanic leaders on Thursday. Scott Simon speaks with Pastor Mark Burns, who's supported Trump since the primaries.
WAMU 88.5

Want To Play Video Games Made In D.C.? Here's Your Chance.

An event called District Arcade brings together 23 locally made video games.

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