Arlington Company Taps Social Media For Sustainability | WAMU 88.5 - American University Radio

WAMU 88.5 : News

Filed Under:

Arlington Company Taps Social Media For Sustainability

Play associated audio
Scott Robinson: http://www.flickr.com/photos/clearlyambiguous/17313010/

In the quest for sustainability, software company Opower in Arlington, Va. hopes keeping up with the Joneses will keep down energy use. In a partnership with the Natural Resource Defense Council and local utilities, Opower will launch a Facebook app this winter .

The hope is that the app will help people understand their energy consumption. The company sends out detailed direct mailings full of colorful graphs and playful icons, but having an online presence will make consumers think more about their energy use.

"When you show people how they compare with their neighbors, it gives them for the first time an idea of whether they have an addressable savings opportunity," says CEO Dan Yates. He says people are especially influenced by their community.

And as peoples' social networks move online, Yates says the the company is moving there right along with them.

"We’re able now, through a partnership with Facebook, to connect people with their friends and start to make this stuff a little more fun," he says.

NPR

Maria Leaves Sesame Street After 44 Years On The Block

Sonia Manzano's acting career began when she was in the original cast of Godspell – a musical which began as a student production on campus, according to the Associated Press.
NPR

White House: We Have A Beef With GMO Regulations

The White House has ordered a review of the government's system for regulating products of biotechnology, including genetically modified crops. That system has been controversial from the start.
NPR

Small Donors Fueled Sanders' $15 Million Fundraising Haul

The Vermont senator's campaign said its average contribution was $33.51, but reliance on small donors cuts both ways.
NPR

White House: We Have A Beef With GMO Regulations

The White House has ordered a review of the government's system for regulating products of biotechnology, including genetically modified crops. That system has been controversial from the start.

Leave a Comment

Help keep the conversation civil. Please refer to our Terms of Use and Code of Conduct before posting your comments.