NPR : News

Filed Under:

White Is World's Favorite Car Color; Takes Title From Silver

About 21 percent of the cars built for the 2011 model year went to market wearing white paint, putting the color ahead of black and silver, which tied for second at 20 percent, according to PPG Industries, which calls itself "the world's leading manufacturer of transportation coatings."

Silver had been the reigning champ for the past 10 years, according to the AP.

As you might expect, it turns out that there are regional preferences for car color. Here are the big markets' preferences:

  • North America: White (20 percent); silver (19 percent)
  • Europe: Black (26 percent); white (19 percent)
  • Asia/Pacific: Silver (25 percent); white (23 percent)

And all three mega-regions have something in common: In each area, only 2 percent of the 2011 cars were green. That's the color green, not the marketing shorthand "green."

PPG says that in its survey of car buyers, 40 percent said there aren't enough color options out there. Perhaps to meet that demand, the Pittsburgh company is offering 70 new colors for the 2014-2015 model years.

The new choices will include "White Nougat, a soft creamy white with a highlight sparkle; Muddy Waters, a tone of brown with a pearl luster effect; Grape Spritz, a blue fused with a purple highlight; and Pot O'Gold, a light green with a hint of gold."

But it's worth taking all these color edicts with a grain of salt. Another car paint supplier, DuPont, said in December that black and silver were battling for global supremacy in the car-color game. And the company also broke down the preference by type, saying that while owners of trucks and standard SUV's prefer white paint, owners of sport and luxury SUV's prefer black.

Copyright 2011 National Public Radio. To see more, visit http://www.npr.org/.

NPR

How Photos Of Crisis Can Shape The Events They Represent

NPR's Rachel Martin talks with Kira Pollack, director of photography and visual enterprise at Time, about how iconic photos might affect the conversation about the events they have come to represent.
NPR

How Big Egg Tried To Bring Down Little 'Mayo' (And Failed)

Newly released emails from the American Egg Board reveal embarrassing details about its fight against the vegan product Just Mayo. Industry critics say the board's antics may have broken the law.
WAMU 88.5

Friday News Roundup - International

Hungary struggles to deal with thousands of migrants at a Budapest train station. World leaders react to news the Obama administration clears a hurdle on the Iran nuclear deal. And the king of Saudi Arabia makes his first official visit to Washington. A panel of journalists joins guest host Tamara Keith for analysis of the week's top international news stories.

NPR

How The Architect Of Netflix's Innovative Culture Lost Her Job To The System

Netflix is famous for pioneering a company culture that demands standout results from every employee. One of the architects of this philosophy ended up losing her job to the system she created.

Leave a Comment

Help keep the conversation civil. Please refer to our Terms of Use and Code of Conduct before posting your comments.