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Va. Gov., Jeff Gordon Team Up To End Hunger

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NASCAR driver Jeff Gordon is teaming up with the AARP and Va. Governor McDonnell to raise money for food banks in Virginia.
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NASCAR driver Jeff Gordon is teaming up with the AARP and Va. Governor McDonnell to raise money for food banks in Virginia.

Virginia Governor McDonnell, the AARP of Virginia, the Central Virginia Food Bank and NASCAR driver Jeff Gordon have launched a statewide effort to help the hungry, as part of this weekend's 9/11 commemorations.

Gordon will not only take part in a NASCAR race in Richmond, but also the Drive to End Hunger, which has already donated $10,000 to the Central Virginia Food Bank. But Gordon also issued a challenge to racing fans and others -- to text the word "Hunger" to 5-0-5-5-5:

"Every contribution is a $10 donation when you text that and for every one that happens, I'm going to match it myself personally," says Gordon.

Nine million Americans describe themselves as being food insecure or not having money for food. The Governor says as many as 16 percent of Virginians fit that description.

"That's tough," McDonnell says. "We're the eighth most prosperous state in terms of income per capita in America, and yet we've got that."

They’ve also coordinated a community food drive Sept. 9 and 10 in which 150 collection sites will accept food donations statewide.

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