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D.C. Area Sober Ride Program Adapts to Survive

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The Washington Regional Alcohol Program's SoberRide program has provided more than 52,000 safe rides home since 1993.

Kurt Erickson, who leads the non-profit, says last year at this time, SoberRide was facing a financial crisis.

"At this time last year, we had a 60 percent increase in ridership, which is great, but a 35 percent decrease in corporate support: not so great," he says.

And so Erickson and his colleagues found a few new corporate sponsors, and also changed the maximum amount SoberRide would pay for a ride home to $30 dollars instead of $50 dollars.

Erickson says costs are down, and best of all, ridership on holidays such as New Year's Eve and St. Patrick's Day have continued to increase since the change.

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