The manager at this discount tobacco shop in Alexandria says business has been good in recent years, and she doesn't expect new cigarette labels to change that.
Bernie Ashe has managed a small discount tobacco store in Alexandria for five years now.
She doesn't think the new labels, which show more graphic images of the negative effects of smoking, will do much at all -- even when it comes to young people thinking about trying their first cigarette.
"If kids nowadays are anything like how we were when we were younger, the more you tell them don't do something, gives them more enticement to do something," she says.
Ashe says in her store it's the struggling economy that has the greatest impact on sales, but not because people are spending less on cigarettes.
In fact, it's just the opposite.
"I've seen a lot of customers that have stopped, say two or three years ago, now they're coming back and getting cigarettes again," she says. "It's a stress alleviator for a lot of people."
And Ashe says if a smoker doesn't want to have to stare at the new labels, they can always throw away the packaging and put their cigarettes in a metal cigarette case.
She sells them in her store for $10