Fairfax County has been pursuing a distracted driving campaign since September, and this month, they're focusing on teenagers.
The initiative started in September, and since then police have hosted forums for teens, extra training sessions for their officers, and tried to learn more about public attitudes towards distracted driving.
The department has also stepped up enforcement; there was a 48 percent increase in the number of citations for distracted driving compared with the same nine month period the previous year.
Traffic officer Joe Moore, who spearheaded the initiative, says he's also seeing more people put down their phones when they see him on his motorcycle.
"Unfortunately, they have to see a police officer to do it, but at least that tells me that maybe we're getting the word out there and they know," Moore says.
A recent Virginia Tech study showed that 80 percent of all crashes involved driver inattention due to distraction.