Kegasus Helps Bring In Record Crowds To Preakness | WAMU 88.5 - American University Radio

WAMU 88.5 : News

Filed Under:

Kegasus Helps Bring In Record Crowds To Preakness

Play associated audio
The Maryland Jockey Club says organizers have marketed this year’s Preakness to a younger demographic, people in their 20’s and 30’s, who aren’t your typical race horse fan.
Maryland Jockey Club
The Maryland Jockey Club says organizers have marketed this year’s Preakness to a younger demographic, people in their 20’s and 30’s, who aren’t your typical race horse fan.

Organizers of the race made a very conscience move to grab back some of the fans that deserted the race when they stopped allowing people to bring their own beer into the in-field.

Tom Chuckas, president of the Maryland Jockey Club, says despite critics who say that the Kegasus marketing campaign is tacky or degrading to the sport, the race for its own survival needs to attract the 20-35-year olds who may view the Preakness primarily as a social event. And Chukas says the hiring of Kegasus appears to have paid off.

According to early estimates, the crowd at Saturday’s race was about 10 percent larger than last year.

NPR

Thanksgiving, Frozen: A 6-Day Guide To What To Cook Ahead, And When

You don't have to leave all the cooking for Thursday. We offer tips for getting most of the meal ready in advance so you can sleep in a little later on the big day.
NPR

Thanksgiving, Frozen: A 6-Day Guide To What To Cook Ahead, And When

You don't have to leave all the cooking for Thursday. We offer tips for getting most of the meal ready in advance so you can sleep in a little later on the big day.
NPR

Speaker Boehner Says The House Will Act On Immigration

Republican Rep. John Boehner delivered a statement Friday in reaction to President Obama's immigration address, saying Obama is damaging the presidency.
NPR

Still Reeling From Supreme Court Ruling, Aereo Files For Bankruptcy

The streaming company's founder said fallout from the court's decision in favor of TV networks proved "too difficult to overcome."

Leave a Comment

Help keep the conversation civil. Please refer to our Terms of Use and Code of Conduct before posting your comments.