Kegasus Helps Bring In Record Crowds To Preakness | WAMU 88.5 - American University Radio

WAMU 88.5 : News

Filed Under:

Kegasus Helps Bring In Record Crowds To Preakness

Play associated audio
The Maryland Jockey Club says organizers have marketed this year’s Preakness to a younger demographic, people in their 20’s and 30’s, who aren’t your typical race horse fan.
Maryland Jockey Club
The Maryland Jockey Club says organizers have marketed this year’s Preakness to a younger demographic, people in their 20’s and 30’s, who aren’t your typical race horse fan.

Organizers of the race made a very conscience move to grab back some of the fans that deserted the race when they stopped allowing people to bring their own beer into the in-field.

Tom Chuckas, president of the Maryland Jockey Club, says despite critics who say that the Kegasus marketing campaign is tacky or degrading to the sport, the race for its own survival needs to attract the 20-35-year olds who may view the Preakness primarily as a social event. And Chukas says the hiring of Kegasus appears to have paid off.

According to early estimates, the crowd at Saturday’s race was about 10 percent larger than last year.

WAMU 88.5

Art Beat With Lauren Landau, Oct. 1

Music from West Africa and photography from South East Asia come to the D.C. area.

NPR

From Kale To Pale Ale, A Love Of Bitter May Be In Your Genes

Researchers have found a gene that affects how strongly you experience bitter flavors. And those who aren't as sensitive eat about 200 more servings of vegetables per year.
NPR

Obama Sidesteps Midterm Campaigning As Approval Ratings Slump

The president's job approval rating is somewhere in the low 40s. That means there are a lot of places where his presence would hurt more than it helps.
NPR

Facebook Apologizes For Name Policy That Affected LGBT Community

The social networking site will not change its requirement for people to use "real" names on their profiles, but it will adjust how alleged violations are reported and enforced.

Leave a Comment

Help keep the conversation civil. Please refer to our Terms of Use and Code of Conduct before posting your comments.