Standing in front of stacks of sticky buns and piles of peanut butter whoopee pies Saturday, Gary Lowenthal says there’s a big misconception about vegan foods. People think they can't include chocolate, or compare to the treats they're used to.
Lowenthal is a vegan and vigorous defender of animal rights in the food industry. But three years ago, he decided to hold a bake-sale, instead of a protest.
"I think they already have a positive connotation of bake sales," says Lowenthal. "And when they see what a variety we have and they see how good it is…it's pleasing for them and gets them to think about vegan foods."
Loewenthal’s world-wide vegan bake sale has caught on. It started here in front of the Falls Church Community Center three years ago, and it's now spread to six continents and raised $100,000.
"We didn't have much of a budget," he says. "We're an all volunteer group running on a shoe-string, but we had some great help from blogs and so forth."
With vegan bake sales scheduled all over the area this week, Lowenthal says people are starting to coming around.